The role of nostalgia in emotional connection of consumers with brands
Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN SR |
| Publicado: |
Institute of Serbian Culture Priština, Leposavić
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/8ed298c1b5664c07aa22d5eda1d0dd2e |
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