The role of nostalgia in emotional connection of consumers with brands
Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...
Enregistré dans:
Auteurs principaux: | , |
---|---|
Format: | article |
Langue: | EN SR |
Publié: |
Institute of Serbian Culture Priština, Leposavić
2021
|
Sujets: | |
Accès en ligne: | https://doaj.org/article/8ed298c1b5664c07aa22d5eda1d0dd2e |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Soyez le premier à ajouter un commentaire!