The role of nostalgia in emotional connection of consumers with brands
Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | article |
| Lenguaje: | EN SR |
| Publicado: |
Institute of Serbian Culture Priština, Leposavić
2021
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/8ed298c1b5664c07aa22d5eda1d0dd2e |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Sea el primero en dejar un comentario!