The role of nostalgia in emotional connection of consumers with brands

Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...

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Auteurs principaux: Baltezarević Radoslav V., Milić Mladen V.
Format: article
Langue:EN
SR
Publié: Institute of Serbian Culture Priština, Leposavić 2021
Sujets:
D
Accès en ligne:https://doaj.org/article/8ed298c1b5664c07aa22d5eda1d0dd2e
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