Majority and popularity effects on norm formation in adolescence

Abstract Personal norms consist of individuals’ attitudes about the appropriateness of behaviour. These norms guide adolescents’ behaviour in countless domains that are fundamental for their social functioning and well-being. Peers are known to have a marked influence on adolescent risk-taking and p...

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Autores principales:	Ana da Silva Pinho, Lucas Molleman, Barbara R. Braams, Wouter van den Bos
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/8ee66fcf357b45549c9d3cd92a4deda7
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spelling	oai:doaj.org-article:8ee66fcf357b45549c9d3cd92a4deda72021-12-02T17:24:10ZMajority and popularity effects on norm formation in adolescence10.1038/s41598-021-92482-82045-2322https://doaj.org/article/8ee66fcf357b45549c9d3cd92a4deda72021-06-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-92482-8https://doaj.org/toc/2045-2322Abstract Personal norms consist of individuals’ attitudes about the appropriateness of behaviour. These norms guide adolescents’ behaviour in countless domains that are fundamental for their social functioning and well-being. Peers are known to have a marked influence on adolescent risk-taking and prosocial behaviour, but little is known about how peers shape personal norms underlying those behaviours. Here we show that adolescents’ personal norms are decisively moulded by the norms of the majority and popular peers in their social network. Our experiment indicates that observing peer norms substantially impacts adolescents’ normative evaluation of risk-taking and prosocial behaviours. The majority norm had a stronger impact than the norm of a single popular peer, and norm adjustments were largest when adolescents observed strong disapproval of risk-taking or strong approval of prosocial behaviour. Our study suggests that learning about peer norms likely promotes adolescents to hold views and values supporting socially desirable behaviour.Ana da Silva PinhoLucas MollemanBarbara R. BraamsWouter van den BosNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-10 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Ana da Silva Pinho Lucas Molleman Barbara R. Braams Wouter van den Bos Majority and popularity effects on norm formation in adolescence
description	Abstract Personal norms consist of individuals’ attitudes about the appropriateness of behaviour. These norms guide adolescents’ behaviour in countless domains that are fundamental for their social functioning and well-being. Peers are known to have a marked influence on adolescent risk-taking and prosocial behaviour, but little is known about how peers shape personal norms underlying those behaviours. Here we show that adolescents’ personal norms are decisively moulded by the norms of the majority and popular peers in their social network. Our experiment indicates that observing peer norms substantially impacts adolescents’ normative evaluation of risk-taking and prosocial behaviours. The majority norm had a stronger impact than the norm of a single popular peer, and norm adjustments were largest when adolescents observed strong disapproval of risk-taking or strong approval of prosocial behaviour. Our study suggests that learning about peer norms likely promotes adolescents to hold views and values supporting socially desirable behaviour.
format	article
author	Ana da Silva Pinho Lucas Molleman Barbara R. Braams Wouter van den Bos
author_facet	Ana da Silva Pinho Lucas Molleman Barbara R. Braams Wouter van den Bos
author_sort	Ana da Silva Pinho
title	Majority and popularity effects on norm formation in adolescence
title_short	Majority and popularity effects on norm formation in adolescence
title_full	Majority and popularity effects on norm formation in adolescence
title_fullStr	Majority and popularity effects on norm formation in adolescence
title_full_unstemmed	Majority and popularity effects on norm formation in adolescence
title_sort	majority and popularity effects on norm formation in adolescence
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/8ee66fcf357b45549c9d3cd92a4deda7
work_keys_str_mv	AT anadasilvapinho majorityandpopularityeffectsonnormformationinadolescence AT lucasmolleman majorityandpopularityeffectsonnormformationinadolescence AT barbararbraams majorityandpopularityeffectsonnormformationinadolescence AT woutervandenbos majorityandpopularityeffectsonnormformationinadolescence
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Majority and popularity effects on norm formation in adolescence

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