An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era

An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era

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Autores principales: Nguyen Thi Quynh Nga, Giang Bao Quynh Nhu
Formato: article
Lenguaje:EN
Publicado: HDV INSER., JSC 2020
Materias:
impulsive purchase behavior
impulse buying behavior
vietnamese customer
Economics as a science
HB71-74
Acceso en línea:https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb66
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spelling oai:doaj.org-article:8ef331457a5b4d5f9efb04d9aeaaeb662021-11-29T10:14:32ZAn empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era10.38203/jiem.020.3.00142615-9856https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb662020-11-01T00:00:00Zhttps://doaj.org/toc/2615-9856Nguyen Thi Quynh NgaGiang Bao Quynh NhuHDV INSER., JSCarticleimpulsive purchase behaviorimpulse buying behaviorvietnamese customerEconomics as a scienceHB71-74ENJournal of International Economics and Management, Vol 20, Iss 3 (2020)
institution DOAJ
collection DOAJ
language EN
topic impulsive purchase behavior
impulse buying behavior
vietnamese customer
Economics as a science
HB71-74
spellingShingle impulsive purchase behavior
impulse buying behavior
vietnamese customer
Economics as a science
HB71-74
Nguyen Thi Quynh Nga
Giang Bao Quynh Nhu
An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
format article
author Nguyen Thi Quynh Nga
Giang Bao Quynh Nhu
author_facet Nguyen Thi Quynh Nga
Giang Bao Quynh Nhu
author_sort Nguyen Thi Quynh Nga
title An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
title_short An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
title_full An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
title_fullStr An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
title_full_unstemmed An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
title_sort empirical study on factors influencing consumer impulsive purchase behavior: a case of ho chi minh city in the 4.0 era
publisher HDV INSER., JSC
publishDate 2020
url https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb66
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