An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era
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Main Authors: | Nguyen Thi Quynh Nga, Giang Bao Quynh Nhu |
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Format: | article |
Language: | EN |
Published: |
HDV INSER., JSC
2020
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Subjects: | |
Online Access: | https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb66 |
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