An empirical study on factors influencing consumer impulsive purchase behavior: A case of Ho Chi Minh City in the 4.0 era

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Bibliographic Details
Main Authors: Nguyen Thi Quynh Nga, Giang Bao Quynh Nhu
Format: article
Language:EN
Published: HDV INSER., JSC 2020
Subjects:
Online Access:https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb66
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