What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model
The objective of this study was to understand which factors lead companies to use social media to achieve results. For that, a theoretical model was proposed and tested. Data was collected using a survey of 237 companies. In the analysis we analysis used...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/8ef9581fbe80463fb69dba3bb3d421ca |
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