Salesperson Self-Regulated Learning and Online Customers’ Patronage: An Ambidexterity Perspective
Although the roles of exploratory and exploitative learning as alternative sales skills have been documented, there is not yet a clear consensus, and empirical evidence in the online sales context is lacking. In addition, existing studies have tended to examine the two activities in parallel, withou...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Frontiers Media S.A.
2021
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| Accès en ligne: | https://doaj.org/article/8f108c3eeace4553aba433a1ad581e89 |
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