Business Model Development of a Fresh Milk Agro-Industry in Rural Areas

This research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an a...

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Autores principales:	Hanik Atus Sangadah, Machfud Machfud, Elisa Anggraeni
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2021
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/8f11bddfcdb548bc8e8124309a6ed5e0
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id	oai:doaj.org-article:8f11bddfcdb548bc8e8124309a6ed5e0
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spelling	oai:doaj.org-article:8f11bddfcdb548bc8e8124309a6ed5e02021-11-04T04:20:00ZBusiness Model Development of a Fresh Milk Agro-Industry in Rural Areas1693-58532407-252410.17358/jma.18.2.131https://doaj.org/article/8f11bddfcdb548bc8e8124309a6ed5e02021-07-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/35084https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524This research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an agro-industry with business models and cooperatives. According to the finding of this research, there are seven supporting factors that influence the growth of the fresh milk agro-industry in rural areas, that are; (1) organizational structure, (2) fresh milk handling operations, (3) technology application for production activities, (4) training of employees and breeders, (5) product marketing strategies, (6) product quality and quality assurance, (7) company actor’s innovation. These seven factors can be determined using the weight ratio to assess the value of each factor that influences the development of the fresh milk agro-industry in rural areas, namely business management (0.2641), raw material handling (0.1510), and quality assurance (0.1347). The importance of the decision is a crucial factor in the development of the dairy agro-industry in rural areas. In rural areas, the fresh milk agro-industry business model is a cooperative form of business, as well as a business model that incorporates both private and cooperative business practices. The more varied the business models examined, the stronger the fresh milk agro-industrial business model system would be. Since they help small-scale milk farmers in rural areas market their products, regional milk cooperatives are still the best business model to use. Keywords: business model, BMC (Business Model Canvas), cross-case analysis, fresh milk agro-industry, multiple case studyHanik Atus SangadahMachfud MachfudElisa AnggraeniBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 18, Iss 2, Pp 131-131 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Hanik Atus Sangadah Machfud Machfud Elisa Anggraeni Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
description	This research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an agro-industry with business models and cooperatives. According to the finding of this research, there are seven supporting factors that influence the growth of the fresh milk agro-industry in rural areas, that are; (1) organizational structure, (2) fresh milk handling operations, (3) technology application for production activities, (4) training of employees and breeders, (5) product marketing strategies, (6) product quality and quality assurance, (7) company actor’s innovation. These seven factors can be determined using the weight ratio to assess the value of each factor that influences the development of the fresh milk agro-industry in rural areas, namely business management (0.2641), raw material handling (0.1510), and quality assurance (0.1347). The importance of the decision is a crucial factor in the development of the dairy agro-industry in rural areas. In rural areas, the fresh milk agro-industry business model is a cooperative form of business, as well as a business model that incorporates both private and cooperative business practices. The more varied the business models examined, the stronger the fresh milk agro-industrial business model system would be. Since they help small-scale milk farmers in rural areas market their products, regional milk cooperatives are still the best business model to use. Keywords: business model, BMC (Business Model Canvas), cross-case analysis, fresh milk agro-industry, multiple case study
format	article
author	Hanik Atus Sangadah Machfud Machfud Elisa Anggraeni
author_facet	Hanik Atus Sangadah Machfud Machfud Elisa Anggraeni
author_sort	Hanik Atus Sangadah
title	Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
title_short	Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
title_full	Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
title_fullStr	Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
title_full_unstemmed	Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
title_sort	business model development of a fresh milk agro-industry in rural areas
publisher	Bogor Agricultural University
publishDate	2021
url	https://doaj.org/article/8f11bddfcdb548bc8e8124309a6ed5e0
work_keys_str_mv	AT hanikatussangadah businessmodeldevelopmentofafreshmilkagroindustryinruralareas AT machfudmachfud businessmodeldevelopmentofafreshmilkagroindustryinruralareas AT elisaanggraeni businessmodeldevelopmentofafreshmilkagroindustryinruralareas
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Business Model Development of a Fresh Milk Agro-Industry in Rural Areas

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