NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA

The program of creating new businesses or Wirausaha Baru, abbreviated as WUB in Banjarmasin, seeks to gradually realize the community’s welfare through programs and activities that all parties can benefit from. New businesses in the current era require creative and innovative individuals, especiall...

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Autores principales:	Irwansyah I., Halisa N.N.
Formato:	article
Lenguaje:	EN RU
Publicado:	Russian Journal of Agricultural and Socio-Economic Sciences 2021
Materias:	wirausaha baru millennials culinary south kalimantan Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/8f19f37354c64309a69b6fd8d0fe2849
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spelling	oai:doaj.org-article:8f19f37354c64309a69b6fd8d0fe28492021-11-04T09:31:45ZNEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA10.18551/rjoas.2021-10.122226-1184https://doaj.org/article/8f19f37354c64309a69b6fd8d0fe28492021-10-01T00:00:00Zhttps://doaj.org/toc/2226-1184The program of creating new businesses or Wirausaha Baru, abbreviated as WUB in Banjarmasin, seeks to gradually realize the community’s welfare through programs and activities that all parties can benefit from. New businesses in the current era require creative and innovative individuals, especially millennials. Therefore, this study aims to determine the role of millennials in new businesses and analyze their strategies in developing business. The study also aims to analyze WUB policies in Banjarmasin. This study used a descriptive qualitative method and was carried out at the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin. Informants were selected purposively to provide information about the development of new millennial businesses, while the object of this study was the development of culinary products in Banjarmasin. The informants were the Head of Cooperatives, Micro Enterprises, and Manpower Office of Banjarmasin, the Head of Youth and Sports Office, the Head of the WUB Association, business actors, consumers, and the community. This study applied analytical techniques consisting of data reduction, triangulation, and drawing conclusions or verification. The results of this study indicate that the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin and six other Regional Work Units (Satuan Kerja Perangkat Daerahor SKPD) in Banjarmasin cooperate with the WUB community as a forum for channeling support and information on new business development in Banjarmasin. In addition, the findings of this study are expected to contribute to the direction of new business development policies in Banjarmasin.Irwansyah I.Halisa N.N.Russian Journal of Agricultural and Socio-Economic Sciencesarticlewirausaha barumillennialsculinarysouth kalimantanAgriculture (General)S1-972ENRURussian Journal of Agricultural and Socio-Economic Sciences, Vol 118, Iss 10, Pp 98-104 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	wirausaha baru millennials culinary south kalimantan Agriculture (General) S1-972
spellingShingle	wirausaha baru millennials culinary south kalimantan Agriculture (General) S1-972 Irwansyah I. Halisa N.N. NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
description	The program of creating new businesses or Wirausaha Baru, abbreviated as WUB in Banjarmasin, seeks to gradually realize the community’s welfare through programs and activities that all parties can benefit from. New businesses in the current era require creative and innovative individuals, especially millennials. Therefore, this study aims to determine the role of millennials in new businesses and analyze their strategies in developing business. The study also aims to analyze WUB policies in Banjarmasin. This study used a descriptive qualitative method and was carried out at the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin. Informants were selected purposively to provide information about the development of new millennial businesses, while the object of this study was the development of culinary products in Banjarmasin. The informants were the Head of Cooperatives, Micro Enterprises, and Manpower Office of Banjarmasin, the Head of Youth and Sports Office, the Head of the WUB Association, business actors, consumers, and the community. This study applied analytical techniques consisting of data reduction, triangulation, and drawing conclusions or verification. The results of this study indicate that the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin and six other Regional Work Units (Satuan Kerja Perangkat Daerahor SKPD) in Banjarmasin cooperate with the WUB community as a forum for channeling support and information on new business development in Banjarmasin. In addition, the findings of this study are expected to contribute to the direction of new business development policies in Banjarmasin.
format	article
author	Irwansyah I. Halisa N.N.
author_facet	Irwansyah I. Halisa N.N.
author_sort	Irwansyah I.
title	NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
title_short	NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
title_full	NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
title_fullStr	NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
title_full_unstemmed	NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA
title_sort	new business development strategies on culinary products for millennials in banjarmasin, indonesia
publisher	Russian Journal of Agricultural and Socio-Economic Sciences
publishDate	2021
url	https://doaj.org/article/8f19f37354c64309a69b6fd8d0fe2849
work_keys_str_mv	AT irwansyahi newbusinessdevelopmentstrategiesonculinaryproductsformillennialsinbanjarmasinindonesia AT halisann newbusinessdevelopmentstrategiesonculinaryproductsformillennialsinbanjarmasinindonesia
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NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA

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