METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS

With the development of the hotel business, managers must take into account the peculiarities of the promotion of accommodation facilities. It is expedient with the purpose of revealing of the further tendencies of development of hotels to be guided by preferences of young travelers. The article sho...

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Autor principal:	D. Milova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	hotel promotion booking hostel trends in the development of the hotel market Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/8f415802c51a4f9cbdee259df111dcd3
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id	oai:doaj.org-article:8f415802c51a4f9cbdee259df111dcd3
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spelling	oai:doaj.org-article:8f415802c51a4f9cbdee259df111dcd32021-12-03T07:43:25ZMETHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS1816-42772686-841510.26425/1816-4277-2018-6-73-77https://doaj.org/article/8f415802c51a4f9cbdee259df111dcd32018-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1057https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415With the development of the hotel business, managers must take into account the peculiarities of the promotion of accommodation facilities. It is expedient with the purpose of revealing of the further tendencies of development of hotels to be guided by preferences of young travelers. The article shows that most people prefer to book hotel services through online agencies, but the segment that book hotels directly is also very significant. Therefore, in order to increase the amount of reservation directly to hotels, it makes sense to resort to the policy of forming long-term relationships with lodgers: sending to personalized e-mails, forming a base of the preferences for regular customers, collecting customer feedback on the site, promoting additional services in dispatch and letters of welcome, etc. Further trends in the development of the hotel business in the world are revealedD. MilovaPublishing House of the State University of Managementarticlehotelpromotionbookinghosteltrends in the development of the hotel marketSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 73-77 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	hotel promotion booking hostel trends in the development of the hotel market Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	hotel promotion booking hostel trends in the development of the hotel market Sociology (General) HM401-1281 Economics as a science HB71-74 D. Milova METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
description	With the development of the hotel business, managers must take into account the peculiarities of the promotion of accommodation facilities. It is expedient with the purpose of revealing of the further tendencies of development of hotels to be guided by preferences of young travelers. The article shows that most people prefer to book hotel services through online agencies, but the segment that book hotels directly is also very significant. Therefore, in order to increase the amount of reservation directly to hotels, it makes sense to resort to the policy of forming long-term relationships with lodgers: sending to personalized e-mails, forming a base of the preferences for regular customers, collecting customer feedback on the site, promoting additional services in dispatch and letters of welcome, etc. Further trends in the development of the hotel business in the world are revealed
format	article
author	D. Milova
author_facet	D. Milova
author_sort	D. Milova
title	METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
title_short	METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
title_full	METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
title_fullStr	METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
title_full_unstemmed	METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS
title_sort	methods of promotion of hotel services with regard to trends of development of hotel business
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/8f415802c51a4f9cbdee259df111dcd3
work_keys_str_mv	AT dmilova methodsofpromotionofhotelserviceswithregardtotrendsofdevelopmentofhotelbusiness
_version_	1718373645331464192

METHODS OF PROMOTION OF HOTEL SERVICES WITH REGARD TO TRENDS OF DEVELOPMENT OF HOTEL BUSINESS

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