Review and Comparison of Multi-Method and Mixed Method Application in Research Studies

Purpose: To explore the feasibility of using the multi-method and mixed-method in research studies by reviewing and comparing both methods. Design / Method / Approach: Using the literature, historical background on mixed-methods and multiple-methods design principles are collected and applied in...

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Autores principales:	Ramakrishnan Vivek, Yogarajah Nanthagopan
Formato:	article
Lenguaje:	EN RU UK
Publicado:	Oles Honchar Dnipro National University 2021
Materias:	Multi-Method Mixed Method Qualitative Quantitative Business HF5001-6182 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doaj.org/article/8f755fb6758e43149d22b0e723cd8e00
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spelling	oai:doaj.org-article:8f755fb6758e43149d22b0e723cd8e002021-12-03T10:49:43ZReview and Comparison of Multi-Method and Mixed Method Application in Research Studies2519-85642523-451Xhttps://doaj.org/article/8f755fb6758e43149d22b0e723cd8e002021-12-01T00:00:00Zhttps://mi-dnu.dp.ua/index.php/MI/article/view/327https://doaj.org/toc/2519-8564https://doaj.org/toc/2523-451X Purpose: To explore the feasibility of using the multi-method and mixed-method in research studies by reviewing and comparing both methods. Design / Method / Approach: Using the literature, historical background on mixed-methods and multiple-methods design principles are collected and applied in this paper in a systemtic review format. Findings: The major finding from this research is that incorporating quantitative and qualitative data in the form of a mixed or multi-method study has the potential to dramatically increase the accuracy and quality of any research's analysis and conclusions. Theoretical Implications: The study contributes to the theoretical understanding of how mixed and multi-method studies have distinct and distinguishable characteristics, which encourages researchers to conduct investigations appropriately to accomplish their research aims. The authors of this article introduce different designs (e.g., embedded design, explanatory design) which combine the mixed-method with the multi-method approach. Practical Implications: This study concludes that both mixed-methods and multi-methods are reliable and have unique characteristics. Increasing validity (i.e., external validity, generalizability) and reliability of study findings. Originality / Value: The authors of this paper present a taxonomy how to combine mixed-methods with multi-methods. Research Limitations / Future Research: Research should be directed at defining the appropriate design for the multi method to help researchers conduct multi method studies scientifically. Ramakrishnan VivekYogarajah NanthagopanOles Honchar Dnipro National UniversityarticleMulti-MethodMixed MethodQualitativeQuantitativeBusinessHF5001-6182Marketing. Distribution of productsHF5410-5417.5ENRUUKEuropean Journal of Management Issues, Vol 29, Iss 4 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU UK
topic	Multi-Method Mixed Method Qualitative Quantitative Business HF5001-6182 Marketing. Distribution of products HF5410-5417.5
spellingShingle	Multi-Method Mixed Method Qualitative Quantitative Business HF5001-6182 Marketing. Distribution of products HF5410-5417.5 Ramakrishnan Vivek Yogarajah Nanthagopan Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
description	Purpose: To explore the feasibility of using the multi-method and mixed-method in research studies by reviewing and comparing both methods. Design / Method / Approach: Using the literature, historical background on mixed-methods and multiple-methods design principles are collected and applied in this paper in a systemtic review format. Findings: The major finding from this research is that incorporating quantitative and qualitative data in the form of a mixed or multi-method study has the potential to dramatically increase the accuracy and quality of any research's analysis and conclusions. Theoretical Implications: The study contributes to the theoretical understanding of how mixed and multi-method studies have distinct and distinguishable characteristics, which encourages researchers to conduct investigations appropriately to accomplish their research aims. The authors of this article introduce different designs (e.g., embedded design, explanatory design) which combine the mixed-method with the multi-method approach. Practical Implications: This study concludes that both mixed-methods and multi-methods are reliable and have unique characteristics. Increasing validity (i.e., external validity, generalizability) and reliability of study findings. Originality / Value: The authors of this paper present a taxonomy how to combine mixed-methods with multi-methods. Research Limitations / Future Research: Research should be directed at defining the appropriate design for the multi method to help researchers conduct multi method studies scientifically.
format	article
author	Ramakrishnan Vivek Yogarajah Nanthagopan
author_facet	Ramakrishnan Vivek Yogarajah Nanthagopan
author_sort	Ramakrishnan Vivek
title	Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
title_short	Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
title_full	Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
title_fullStr	Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
title_full_unstemmed	Review and Comparison of Multi-Method and Mixed Method Application in Research Studies
title_sort	review and comparison of multi-method and mixed method application in research studies
publisher	Oles Honchar Dnipro National University
publishDate	2021
url	https://doaj.org/article/8f755fb6758e43149d22b0e723cd8e00
work_keys_str_mv	AT ramakrishnanvivek reviewandcomparisonofmultimethodandmixedmethodapplicationinresearchstudies AT yogarajahnanthagopan reviewandcomparisonofmultimethodandmixedmethodapplicationinresearchstudies
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Review and Comparison of Multi-Method and Mixed Method Application in Research Studies

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