Building the Collective Imagination in the Bestsellers of the Western World

This study constitutes the first ever sociological investigation of the contents of western bestsellers, published and examined between 1998 and 2017. The research project analysed the contents, action and values, as well as the pathways pursued in order to construct social identity and create the...

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Autor principal:	Milena Gammaitoni
Formato:	article
Lenguaje:	EN PL
Publicado:	Ksiegarnia Akademicka Publishing 2021
Materias:	sociology literature bestsellers content analysis imagination marketing Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/8f9d3005329945e8b1c8325b1867181d
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id	oai:doaj.org-article:8f9d3005329945e8b1c8325b1867181d
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spelling	oai:doaj.org-article:8f9d3005329945e8b1c8325b1867181d2021-11-27T12:54:43ZBuilding the Collective Imagination in the Bestsellers of the Western World10.12797/RM.02.2021.10.012544-21392544-2546https://doaj.org/article/8f9d3005329945e8b1c8325b1867181d2021-11-01T00:00:00Zhttps://journals.akademicka.pl/relacje/article/view/3898https://doaj.org/toc/2544-2139https://doaj.org/toc/2544-2546 This study constitutes the first ever sociological investigation of the contents of western bestsellers, published and examined between 1998 and 2017. The research project analysed the contents, action and values, as well as the pathways pursued in order to construct social identity and create the stories and characters portrayed. It emerged that the cultural industry aimed at producing works with a high level of readability capable of facilitating their diffusion among people of the lower-middle, higher-middle and higher classes of society. Some advance the hypothesis that, in the face of economic crises and slowdowns in the global economy, there has been an increase in the need for literary fiction, for escape and identification with problems, such as the loss of employment, the impoverishment of families and emotional instability, common to the so-called fluid society. Milena GammaitoniKsiegarnia Akademicka Publishingarticlesociologyliteraturebestsellerscontent analysisimaginationmarketingEthnology. Social and cultural anthropologyGN301-674ENPLRelacje Międzykulturowe, Vol 4, Iss 2(10) (2021)
institution	DOAJ
collection	DOAJ
language	EN PL
topic	sociology literature bestsellers content analysis imagination marketing Ethnology. Social and cultural anthropology GN301-674
spellingShingle	sociology literature bestsellers content analysis imagination marketing Ethnology. Social and cultural anthropology GN301-674 Milena Gammaitoni Building the Collective Imagination in the Bestsellers of the Western World
description	This study constitutes the first ever sociological investigation of the contents of western bestsellers, published and examined between 1998 and 2017. The research project analysed the contents, action and values, as well as the pathways pursued in order to construct social identity and create the stories and characters portrayed. It emerged that the cultural industry aimed at producing works with a high level of readability capable of facilitating their diffusion among people of the lower-middle, higher-middle and higher classes of society. Some advance the hypothesis that, in the face of economic crises and slowdowns in the global economy, there has been an increase in the need for literary fiction, for escape and identification with problems, such as the loss of employment, the impoverishment of families and emotional instability, common to the so-called fluid society.
format	article
author	Milena Gammaitoni
author_facet	Milena Gammaitoni
author_sort	Milena Gammaitoni
title	Building the Collective Imagination in the Bestsellers of the Western World
title_short	Building the Collective Imagination in the Bestsellers of the Western World
title_full	Building the Collective Imagination in the Bestsellers of the Western World
title_fullStr	Building the Collective Imagination in the Bestsellers of the Western World
title_full_unstemmed	Building the Collective Imagination in the Bestsellers of the Western World
title_sort	building the collective imagination in the bestsellers of the western world
publisher	Ksiegarnia Akademicka Publishing
publishDate	2021
url	https://doaj.org/article/8f9d3005329945e8b1c8325b1867181d
work_keys_str_mv	AT milenagammaitoni buildingthecollectiveimaginationinthebestsellersofthewesternworld
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Building the Collective Imagination in the Bestsellers of the Western World

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