Considering Eye-tracking as a Validation Tool in Cinema Research

The use of eye-tracking in data collection, when accompanied by the proper research questions and methodology, is a powerful tool that may provide invaluable insights into the way viewers perceive and experience movies. Film theory can use eye-tracking to test and verify research hypotheses not only...

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Autor principal:	Dimitriadis Giorgos
Formato:	article
Lenguaje:	EN
Publicado:	Sciendo 2021
Materias:	eye-tracking gaze data visual perception cinema cognitive film theory Visual arts N1-9211
Acceso en línea:	https://doaj.org/article/8fab41a4c1cc40fd9a002728e29990ba
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id	oai:doaj.org-article:8fab41a4c1cc40fd9a002728e29990ba
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spelling	oai:doaj.org-article:8fab41a4c1cc40fd9a002728e29990ba2021-12-05T14:11:06ZConsidering Eye-tracking as a Validation Tool in Cinema Research2066-777910.2478/ausfm-2021-0018https://doaj.org/article/8fab41a4c1cc40fd9a002728e29990ba2021-11-01T00:00:00Zhttps://doi.org/10.2478/ausfm-2021-0018https://doaj.org/toc/2066-7779The use of eye-tracking in data collection, when accompanied by the proper research questions and methodology, is a powerful tool that may provide invaluable insights into the way viewers perceive and experience movies. Film theory can use eye-tracking to test and verify research hypotheses not only with unprecedented accuracy, but also with the ability to address a significant variety of theoretical questions. Eye-tracking can help build contemporary film theory by supporting its various fields of research, and also even assist the production of films themselves by helping filmmakers make more informed creative decisions. The present article is an overview of eye-tracking and its gradual implementation in cinema research; in the context of discussing some recent examples of academic work based on eye-tracking, it considers the technology of eye-trackers and the way in which human vision handles visual information on screen. By testing the attentional behaviour of viewers, eye-tracking can produce more solid answers to questions regarding the way films are experienced; therefore, it may very well prove to be the spearhead of a more robust body of film theory in the near future.Dimitriadis GiorgosSciendoarticleeye-trackinggaze datavisual perceptioncinemacognitive film theoryVisual artsN1-9211ENActa Universitatis Sapientiae: Film and Media Studies, Vol 20, Iss 1, Pp 129-150 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	eye-tracking gaze data visual perception cinema cognitive film theory Visual arts N1-9211
spellingShingle	eye-tracking gaze data visual perception cinema cognitive film theory Visual arts N1-9211 Dimitriadis Giorgos Considering Eye-tracking as a Validation Tool in Cinema Research
description	The use of eye-tracking in data collection, when accompanied by the proper research questions and methodology, is a powerful tool that may provide invaluable insights into the way viewers perceive and experience movies. Film theory can use eye-tracking to test and verify research hypotheses not only with unprecedented accuracy, but also with the ability to address a significant variety of theoretical questions. Eye-tracking can help build contemporary film theory by supporting its various fields of research, and also even assist the production of films themselves by helping filmmakers make more informed creative decisions. The present article is an overview of eye-tracking and its gradual implementation in cinema research; in the context of discussing some recent examples of academic work based on eye-tracking, it considers the technology of eye-trackers and the way in which human vision handles visual information on screen. By testing the attentional behaviour of viewers, eye-tracking can produce more solid answers to questions regarding the way films are experienced; therefore, it may very well prove to be the spearhead of a more robust body of film theory in the near future.
format	article
author	Dimitriadis Giorgos
author_facet	Dimitriadis Giorgos
author_sort	Dimitriadis Giorgos
title	Considering Eye-tracking as a Validation Tool in Cinema Research
title_short	Considering Eye-tracking as a Validation Tool in Cinema Research
title_full	Considering Eye-tracking as a Validation Tool in Cinema Research
title_fullStr	Considering Eye-tracking as a Validation Tool in Cinema Research
title_full_unstemmed	Considering Eye-tracking as a Validation Tool in Cinema Research
title_sort	considering eye-tracking as a validation tool in cinema research
publisher	Sciendo
publishDate	2021
url	https://doaj.org/article/8fab41a4c1cc40fd9a002728e29990ba
work_keys_str_mv	AT dimitriadisgiorgos consideringeyetrackingasavalidationtoolincinemaresearch
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Considering Eye-tracking as a Validation Tool in Cinema Research

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