Dysfunctional Consumer Behavior: Proposition of a Measurement Scale

This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such...

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Autores principales:	Marília Lara Marcondes Machado de Oliveira, Andres Rodriguez Veloso
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2015
Materias:	consumer behavior consumer satisfaction marketing Business HF5001-6182
Acceso en línea:	https://doaj.org/article/8fc95ac4ff904c8680e705874517d9f2
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spelling	oai:doaj.org-article:8fc95ac4ff904c8680e705874517d9f22021-11-11T15:48:06ZDysfunctional Consumer Behavior: Proposition of a Measurement Scale1807-734Xhttps://doaj.org/article/8fc95ac4ff904c8680e705874517d9f22015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123041059002https://doaj.org/toc/1807-734XThis study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such as fixing damaged pr operty. Several hypotheses are proposed based on consumer characteristics that could foster dysfunctional behavior. For this, we used an hybrid methodology, combining Churchill’s (1979) with C - OAR - SE (2002). In order to develop the scale, scenarios with dy sfunctional behaviors where constructed. Respondents were asked to rate the appropriateness of each behavior and answers a group of questions based on the hypothesis developed. The data was collected over the Internet (Amazon Turk) and the statistical meth ods used for the scale development were cluster and discriminant analysis. The results showed evidence that it is possible to distinguish consumers through a discriminant function using interpersonal influence, such as aggressiveness, self - exposure, moral flexibility and machiavellianism; and personality aspects, such as dissatisfaction and acceptance.Marília Lara Marcondes Machado de OliveiraAndres Rodriguez VelosoFUCAPE Business Schoolarticleconsumer behaviorconsumer satisfactionmarketingBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Pp 24-49 (2015)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	consumer behavior consumer satisfaction marketing Business HF5001-6182
spellingShingle	consumer behavior consumer satisfaction marketing Business HF5001-6182 Marília Lara Marcondes Machado de Oliveira Andres Rodriguez Veloso Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
description	This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such as fixing damaged pr operty. Several hypotheses are proposed based on consumer characteristics that could foster dysfunctional behavior. For this, we used an hybrid methodology, combining Churchill’s (1979) with C - OAR - SE (2002). In order to develop the scale, scenarios with dy sfunctional behaviors where constructed. Respondents were asked to rate the appropriateness of each behavior and answers a group of questions based on the hypothesis developed. The data was collected over the Internet (Amazon Turk) and the statistical meth ods used for the scale development were cluster and discriminant analysis. The results showed evidence that it is possible to distinguish consumers through a discriminant function using interpersonal influence, such as aggressiveness, self - exposure, moral flexibility and machiavellianism; and personality aspects, such as dissatisfaction and acceptance.
format	article
author	Marília Lara Marcondes Machado de Oliveira Andres Rodriguez Veloso
author_facet	Marília Lara Marcondes Machado de Oliveira Andres Rodriguez Veloso
author_sort	Marília Lara Marcondes Machado de Oliveira
title	Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
title_short	Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
title_full	Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
title_fullStr	Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
title_full_unstemmed	Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
title_sort	dysfunctional consumer behavior: proposition of a measurement scale
publisher	FUCAPE Business School
publishDate	2015
url	https://doaj.org/article/8fc95ac4ff904c8680e705874517d9f2
work_keys_str_mv	AT marilialaramarcondesmachadodeoliveira dysfunctionalconsumerbehaviorpropositionofameasurementscale AT andresrodriguezveloso dysfunctionalconsumerbehaviorpropositionofameasurementscale
_version_	1718433901963116544

Dysfunctional Consumer Behavior: Proposition of a Measurement Scale

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