Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2015
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| Subjects: | |
| Online Access: | https://doaj.org/article/8fc95ac4ff904c8680e705874517d9f2 |
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