COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION

<p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Purpose.</span> Marketing introduction in the field of education is capable to make beneficial impact both on experts of education, and on consumers of their production. The...

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Autor principal:	Natalija Feodorovna Zakharchenia
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2015
Materias:	competence competence approach educatio-nal marketing marketing culture Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/8ff4776248074e8688296e3d385bf852
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spelling	oai:doaj.org-article:8ff4776248074e8688296e3d385bf8522021-12-02T18:23:18ZCOMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION2070-756810.12731/2070-7568-2015-2-37 - 53https://doaj.org/article/8ff4776248074e8688296e3d385bf8522015-05-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/5445https://doaj.org/toc/2070-7568<p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Purpose.</span> Marketing introduction in the field of education is capable to make beneficial impact both on experts of education, and on consumers of their production. The development of the market of educational services foregrounds the problem of the definition of aspects of formation of educational marketing and carrying out market researches in the field of education The necessity to increase the effectiveness of management in the sphere of education, search of innovative methods led to the use of marketing as a way of integrated management of production and sale of educational services which are understood as a complex of the services focused on realization of main objectives of education that allows to give the definition of educational marketing as the process of production and realization of educational services in the system of education, the demand based on consumers’ needs and satisfaction of this demand.</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Methodology.</span> In this article some aspects of realization of the policy in the field of educational marketing are considered.</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Results.</span> The model of formation of marketing culture of future specialists of preschool institutions on the example of a special course «Marketing in preschool education».</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Practical implications</span> which approbation was carried out in 2012-2014 in educational establishment «Baranovichi State University» (The Republic of Belarus) is offered.</p>Natalija Feodorovna ZakharcheniaScience and Innovation Center Publishing Housearticlecompetencecompetence approacheducatio-nal marketingmarketing cultureLawKSocial SciencesHENRUНаука Красноярья, Vol 0, Iss 2, Pp 37-53 (2015)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	competence competence approach educatio-nal marketing marketing culture Law K Social Sciences H
spellingShingle	competence competence approach educatio-nal marketing marketing culture Law K Social Sciences H Natalija Feodorovna Zakharchenia COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
description	<p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Purpose.</span> Marketing introduction in the field of education is capable to make beneficial impact both on experts of education, and on consumers of their production. The development of the market of educational services foregrounds the problem of the definition of aspects of formation of educational marketing and carrying out market researches in the field of education The necessity to increase the effectiveness of management in the sphere of education, search of innovative methods led to the use of marketing as a way of integrated management of production and sale of educational services which are understood as a complex of the services focused on realization of main objectives of education that allows to give the definition of educational marketing as the process of production and realization of educational services in the system of education, the demand based on consumers’ needs and satisfaction of this demand.</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Methodology.</span> In this article some aspects of realization of the policy in the field of educational marketing are considered.</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Results.</span> The model of formation of marketing culture of future specialists of preschool institutions on the example of a special course «Marketing in preschool education».</p><p class="x-----------1" xml:lang="en-US"><span class="char-style-override-14">Practical implications</span> which approbation was carried out in 2012-2014 in educational establishment «Baranovichi State University» (The Republic of Belarus) is offered.</p>
format	article
author	Natalija Feodorovna Zakharchenia
author_facet	Natalija Feodorovna Zakharchenia
author_sort	Natalija Feodorovna Zakharchenia
title	COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
title_short	COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
title_full	COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
title_fullStr	COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
title_full_unstemmed	COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION
title_sort	competence approach to the formation of a marketing culture of future teachers of pre-school education
publisher	Science and Innovation Center Publishing House
publishDate	2015
url	https://doaj.org/article/8ff4776248074e8688296e3d385bf852
work_keys_str_mv	AT natalijafeodorovnazakharchenia competenceapproachtotheformationofamarketingcultureoffutureteachersofpreschooleducation
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COMPETENCE APPROACH TO THE FORMATION OF A MARKETING CULTURE OF FUTURE TEACHERS OF PRE-SCHOOL EDUCATION

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