Misleading Memes. The Effects of Deceptive Visuals of the British National Party

<span class="abs_content">This study investigates how visual manipulation is employed on the Facebook page of a far-right party; and whether manipulation evokes different forms of engagement from Facebook users. The study takes as a case the Facebook page of the British National Part...

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Autor principal:	Ofra Klein
Formato:	article
Lenguaje:	EN
Publicado:	Coordinamento SIBA 2020
Materias:	content analysis far-right internet memes online propaganda misleading information Political science (General) JA1-92
Acceso en línea:	https://doaj.org/article/9000fae632a8495a9f53fcc7efb62a2c
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spelling	oai:doaj.org-article:9000fae632a8495a9f53fcc7efb62a2c2021-11-21T15:11:41ZMisleading Memes. The Effects of Deceptive Visuals of the British National Party1972-76232035-660910.1285/i20356609v13i1p154https://doaj.org/article/9000fae632a8495a9f53fcc7efb62a2c2020-04-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/21985https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">This study investigates how visual manipulation is employed on the Facebook page of a far-right party; and whether manipulation evokes different forms of engagement from Facebook users. The study takes as a case the Facebook page of the British National Party (BNP), which has recently been censored from the social media platform. It therefore provides a rare insight in the visual practices of the party's online political communication. A manual coding of 342 images into factual, funny, fallacious or fabricated content finds that completely fabricated information in images is rare. However, most images do contain information that is presented in a fallacious or misleading manner. The results show how deliberate manipulated images evoke more engagement in the form of comments and more negative emotional responses than images that present information in a factual or funny manner.</span><br />Ofra KleinCoordinamento SIBAarticlecontent analysisfar-rightinternet memesonline propagandamisleading informationPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 13, Iss 1, Pp 154-179 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	content analysis far-right internet memes online propaganda misleading information Political science (General) JA1-92
spellingShingle	content analysis far-right internet memes online propaganda misleading information Political science (General) JA1-92 Ofra Klein Misleading Memes. The Effects of Deceptive Visuals of the British National Party
description	<span class="abs_content">This study investigates how visual manipulation is employed on the Facebook page of a far-right party; and whether manipulation evokes different forms of engagement from Facebook users. The study takes as a case the Facebook page of the British National Party (BNP), which has recently been censored from the social media platform. It therefore provides a rare insight in the visual practices of the party's online political communication. A manual coding of 342 images into factual, funny, fallacious or fabricated content finds that completely fabricated information in images is rare. However, most images do contain information that is presented in a fallacious or misleading manner. The results show how deliberate manipulated images evoke more engagement in the form of comments and more negative emotional responses than images that present information in a factual or funny manner.</span><br />
format	article
author	Ofra Klein
author_facet	Ofra Klein
author_sort	Ofra Klein
title	Misleading Memes. The Effects of Deceptive Visuals of the British National Party
title_short	Misleading Memes. The Effects of Deceptive Visuals of the British National Party
title_full	Misleading Memes. The Effects of Deceptive Visuals of the British National Party
title_fullStr	Misleading Memes. The Effects of Deceptive Visuals of the British National Party
title_full_unstemmed	Misleading Memes. The Effects of Deceptive Visuals of the British National Party
title_sort	misleading memes. the effects of deceptive visuals of the british national party
publisher	Coordinamento SIBA
publishDate	2020
url	https://doaj.org/article/9000fae632a8495a9f53fcc7efb62a2c
work_keys_str_mv	AT ofraklein misleadingmemestheeffectsofdeceptivevisualsofthebritishnationalparty
_version_	1718418777111003136

Misleading Memes. The Effects of Deceptive Visuals of the British National Party

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