STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT

In retail sector developing rapidly by growing in Turkey and World competition has also growed. Despite increasing competition companies have primarily tried to take consumers ‘attention with their intervene to qualities of the products. Then they have tried to gain power especially in competition w...

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Autores principales:	Yavuz AKÇİ, Kazım KILINÇ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	present day product, opportunity product, door buster, retailing, consumer behavior Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/90164493ef064c2b95815ae25c1d87af
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spelling	oai:doaj.org-article:90164493ef064c2b95815ae25c1d87af2021-11-24T09:20:50ZSTUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT2148-416310.9761/JASSS3610https://doaj.org/article/90164493ef064c2b95815ae25c1d87af2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1099901746_20-Yrd.%20Do%C3%A7.%20Dr.%20Yavuz%20AK%C3%87%C4%B0.pdf&key=28018https://doaj.org/toc/2148-4163In retail sector developing rapidly by growing in Turkey and World competition has also growed. Despite increasing competition companies have primarily tried to take consumers ‘attention with their intervene to qualities of the products. Then they have tried to gain power especially in competition with the promotion activities of the marketing mix elements. Even though retailers have different positioning, consumers make their choice for a store not only according to this position but also according to variables such as quality, price, store atmosphere and ease of access,. In this study, it is aimed to determine the views of consumers about retailers selling actual periodic product and about actual products. For this purpose, in Adıyaman’s downtown by screening method and not based probility easy samples 417 valid questionnaire have been attained. Questionnaire data has been entered to SPSS 20.0. Firstly, reliability analysis has been done and as a result Cronbach Alpha value has been found as 0,850. For validity, factor analysis has been performed as well as expert analysis and 3 factors have been seen to form. Daha sonra da frekans, ortalama, anova ve t testleri yapılmıştır. Then frequency, medium, anova and t tests have been done. According to the result of the application, it has been seen that most of the participants do their shopping from the actual retailers, they follow actual products from the pamphlets mostly, they show interest to the actual product and retailers and that women have been found to adopt these retailers more than men. In addition, it has been detected that as the age, level of the participants, their level of education and income levels of the participants increase, the interest for these retailers and actual products reduces. This study has shown that the actual product sale is a successful implementation of a promotion.Yavuz AKÇİKazım KILINÇFırat Universityarticlepresentday product, opportunity product, door buster, retailing, consumer behaviorSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 49, Pp 305-327 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	present day product, opportunity product, door buster, retailing, consumer behavior Social Sciences H Social sciences (General) H1-99
spellingShingle	present day product, opportunity product, door buster, retailing, consumer behavior Social Sciences H Social sciences (General) H1-99 Yavuz AKÇİ Kazım KILINÇ STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
description	In retail sector developing rapidly by growing in Turkey and World competition has also growed. Despite increasing competition companies have primarily tried to take consumers ‘attention with their intervene to qualities of the products. Then they have tried to gain power especially in competition with the promotion activities of the marketing mix elements. Even though retailers have different positioning, consumers make their choice for a store not only according to this position but also according to variables such as quality, price, store atmosphere and ease of access,. In this study, it is aimed to determine the views of consumers about retailers selling actual periodic product and about actual products. For this purpose, in Adıyaman’s downtown by screening method and not based probility easy samples 417 valid questionnaire have been attained. Questionnaire data has been entered to SPSS 20.0. Firstly, reliability analysis has been done and as a result Cronbach Alpha value has been found as 0,850. For validity, factor analysis has been performed as well as expert analysis and 3 factors have been seen to form. Daha sonra da frekans, ortalama, anova ve t testleri yapılmıştır. Then frequency, medium, anova and t tests have been done. According to the result of the application, it has been seen that most of the participants do their shopping from the actual retailers, they follow actual products from the pamphlets mostly, they show interest to the actual product and retailers and that women have been found to adopt these retailers more than men. In addition, it has been detected that as the age, level of the participants, their level of education and income levels of the participants increase, the interest for these retailers and actual products reduces. This study has shown that the actual product sale is a successful implementation of a promotion.
format	article
author	Yavuz AKÇİ Kazım KILINÇ
author_facet	Yavuz AKÇİ Kazım KILINÇ
author_sort	Yavuz AKÇİ
title	STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
title_short	STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
title_full	STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
title_fullStr	STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
title_full_unstemmed	STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT
title_sort	studying the views of consumers about actual product
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/90164493ef064c2b95815ae25c1d87af
work_keys_str_mv	AT yavuzakci studyingtheviewsofconsumersaboutactualproduct AT kazımkilinc studyingtheviewsofconsumersaboutactualproduct
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STUDYING THE VIEWS OF CONSUMERS ABOUT ACTUAL PRODUCT

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