Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect

The article is devoted to precedent proper names in the composition of political promotional videos / video texts that have a polycode and dynamic character. The study is based on video texts of political advertising distributed during the presidential elections in France in 2017 and in Russia in 20...

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Autores principales: A. V. Dmitrieva, M. V. Golomidova
Formato: article
Lenguaje:RU
Publicado: Tsentr nauchnykh i obrazovatelnykh proektov 2019
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Acceso en línea:https://doaj.org/article/905cd194a73d4d91892f506bc2ff05a3
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