OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK
The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial marke...
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Publishing House of the State University of Management
2018
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oai:doaj.org-article:909ec7fb48214ca0bd3a78e66a054fed2021-12-03T07:43:27ZOPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK1816-42772686-841510.26425/1816-4277-2018-11-154-158https://doaj.org/article/909ec7fb48214ca0bd3a78e66a054fed2018-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1213https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial market and other market sectors have identified. Research strategy allows in maximum extent to attract and retain the attention of the client, providing him a «fine-tuning» and personalized targeted offers of financial and non-financial products and services.A. BerdyshevPublishing House of the State University of Managementarticlebusiness models of bankssberbankopen platformecosystembanking technologybanking servicesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 11, Pp 154-158 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
business models of banks sberbank open platform ecosystem banking technology banking services Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
business models of banks sberbank open platform ecosystem banking technology banking services Sociology (General) HM401-1281 Economics as a science HB71-74 A. Berdyshev OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| description |
The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial market and other market sectors have identified. Research strategy allows in maximum extent to attract and retain the attention of the client, providing him a «fine-tuning» and personalized targeted offers of financial and non-financial products and services. |
| format |
article |
| author |
A. Berdyshev |
| author_facet |
A. Berdyshev |
| author_sort |
A. Berdyshev |
| title |
OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_short |
OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_full |
OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_fullStr |
OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_full_unstemmed |
OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_sort |
open platform as a technological basis for the development of sberbank |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/909ec7fb48214ca0bd3a78e66a054fed |
| work_keys_str_mv |
AT aberdyshev openplatformasatechnologicalbasisforthedevelopmentofsberbank |
| _version_ |
1718373581861158912 |