HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan

News around celebrity’s life has been the topic of interest of televition audience and netizens, and causes pros and cons. Those who pros claim to be the fans of the celebrity. On the contrary, those who cons refer themselves as haters. This article focuses on how haters express their hate through...

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Autor principal:	hildawati - hildawati
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2018
Materias:	Instagram haters followers celebrity and paid promote. Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/90a962b9622a45cda6b0a4e13c0f468b
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id	oai:doaj.org-article:90a962b9622a45cda6b0a4e13c0f468b
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spelling	oai:doaj.org-article:90a962b9622a45cda6b0a4e13c0f468b2021-11-10T13:31:40ZHATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan10.31947/etnosia.v3i1.36082527-93192548-9747https://doaj.org/article/90a962b9622a45cda6b0a4e13c0f468b2018-06-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/3608https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747 News around celebrity’s life has been the topic of interest of televition audience and netizens, and causes pros and cons. Those who pros claim to be the fans of the celebrity. On the contrary, those who cons refer themselves as haters. This article focuses on how haters express their hate through haters account in Instagram and how the owner of haters account earn money from their account, using two most popular celebrities who have the highest number of haters account in Indonesia, Mulan Jameela and Ayu Ting Ting. The study indicates that in spreading hatred of celebrities in Instagram, there are generally two categories of haters, the owner and the followers of haters account. In regard to their activities, followers of haters account can be divided into three: followers who only observe the uploads, followers who only ‘like’ the uploads through ‘love’ symbol, and followers who comment on the uploads. But, not all followers of haters account are haters. Whether or not one is a hater, this can be seen from one’s hatred comments. On the contrary, by solely observing or liking uploads one cannot be perceived as a non-hater. Passivity of followers to uploads can happen because of various reasons (i.e. using original identity, afraid of bullying from the lovers of hated celebrity). Haters account is not just a media to express their hate, but also a way to earn money for those who have lots of followers, by promoting online shop in their own haters account, called paid promote. hildawati - hildawatiHasanuddin UniversityarticleInstagramhatersfollowerscelebrityand paid promote.Ethnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 3, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Instagram haters followers celebrity and paid promote. Ethnology. Social and cultural anthropology GN301-674
spellingShingle	Instagram haters followers celebrity and paid promote. Ethnology. Social and cultural anthropology GN301-674 hildawati - hildawati HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
description	News around celebrity’s life has been the topic of interest of televition audience and netizens, and causes pros and cons. Those who pros claim to be the fans of the celebrity. On the contrary, those who cons refer themselves as haters. This article focuses on how haters express their hate through haters account in Instagram and how the owner of haters account earn money from their account, using two most popular celebrities who have the highest number of haters account in Indonesia, Mulan Jameela and Ayu Ting Ting. The study indicates that in spreading hatred of celebrities in Instagram, there are generally two categories of haters, the owner and the followers of haters account. In regard to their activities, followers of haters account can be divided into three: followers who only observe the uploads, followers who only ‘like’ the uploads through ‘love’ symbol, and followers who comment on the uploads. But, not all followers of haters account are haters. Whether or not one is a hater, this can be seen from one’s hatred comments. On the contrary, by solely observing or liking uploads one cannot be perceived as a non-hater. Passivity of followers to uploads can happen because of various reasons (i.e. using original identity, afraid of bullying from the lovers of hated celebrity). Haters account is not just a media to express their hate, but also a way to earn money for those who have lots of followers, by promoting online shop in their own haters account, called paid promote.
format	article
author	hildawati - hildawati
author_facet	hildawati - hildawati
author_sort	hildawati - hildawati
title	HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
title_short	HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
title_full	HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
title_fullStr	HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
title_full_unstemmed	HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan
title_sort	haters di instagram: antara meluapkan kebencian dan memeroleh keuntungan
publisher	Hasanuddin University
publishDate	2018
url	https://doaj.org/article/90a962b9622a45cda6b0a4e13c0f468b
work_keys_str_mv	AT hildawatihildawati hatersdiinstagramantarameluapkankebenciandanmemerolehkeuntungan
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HATERS di Instagram: Antara Meluapkan Kebencian dan Memeroleh Keuntungan

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