A RESEARCH ON THE EFFECT OF COMPETITIVE PRICING STRATEGIES APPLIED BY BUSINESSES ON CUSTOMER SATISFACTION: EXAMPLE OF JEWELERY ENTERPRISES IN NIĞDE PROVINCE
In this study, the effects of the competitive pricing strategies, applied by the enterprises within the scope of marketing activities, on customer satisfaction were investigated. The research conducted between 01-28 February with the local jewelery dealers in Nigde province. Face-to-face interviews...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Acceso en línea: | https://doaj.org/article/910c7c10d9734cf98912bd7c349405b2 |
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