Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses

New information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of cor...

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Autores principales:	Fábio Reis da Costa, Anderson Soncini Pelissari
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2017
Materias:	cederj corporate image e learning course higher education Business HF5001-6182
Acceso en línea:	https://doaj.org/article/911efeda11984a439bd98cab7fdb2957
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spelling	oai:doaj.org-article:911efeda11984a439bd98cab7fdb29572021-11-11T15:48:07ZCorporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses1807-734Xhttps://doaj.org/article/911efeda11984a439bd98cab7fdb29572017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123049109006https://doaj.org/toc/1807-734XNew information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of corporate image, from the viewpoint of distance-learning students at public higher-education institutions. The proposed study is quantitative in nature. The research analysis units are Higher Education Institutions in the State of Rio de Janeiro (Brazil) that offer e-Learning undergraduate courses in the CEDERJ consortium. The units of observation are students enrolled at the São Fidélis hub. Data were collected using a questionnaire and analyzed using the SPSS program. The study demonstrated both the multidimensionality of the image and that the institution’s Global Image is associated most strongly with its “Quality”. In turn, “Virtual Environment” was the factor most strongly associated with Affective Image.Fábio Reis da CostaAnderson Soncini PelissariFUCAPE Business Schoolarticlecederjcorporate imageelearning coursehigher educationBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Iss 1, Pp 108-130 (2017)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	cederj corporate image e learning course higher education Business HF5001-6182
spellingShingle	cederj corporate image e learning course higher education Business HF5001-6182 Fábio Reis da Costa Anderson Soncini Pelissari Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
description	New information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of corporate image, from the viewpoint of distance-learning students at public higher-education institutions. The proposed study is quantitative in nature. The research analysis units are Higher Education Institutions in the State of Rio de Janeiro (Brazil) that offer e-Learning undergraduate courses in the CEDERJ consortium. The units of observation are students enrolled at the São Fidélis hub. Data were collected using a questionnaire and analyzed using the SPSS program. The study demonstrated both the multidimensionality of the image and that the institution’s Global Image is associated most strongly with its “Quality”. In turn, “Virtual Environment” was the factor most strongly associated with Affective Image.
format	article
author	Fábio Reis da Costa Anderson Soncini Pelissari
author_facet	Fábio Reis da Costa Anderson Soncini Pelissari
author_sort	Fábio Reis da Costa
title	Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
title_short	Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
title_full	Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
title_fullStr	Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
title_full_unstemmed	Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
title_sort	corporate image: influencing factors from the viewpoint of students of distance learning courses
publisher	FUCAPE Business School
publishDate	2017
url	https://doaj.org/article/911efeda11984a439bd98cab7fdb2957
work_keys_str_mv	AT fabioreisdacosta corporateimageinfluencingfactorsfromtheviewpointofstudentsofdistancelearningcourses AT andersonsoncinipelissari corporateimageinfluencingfactorsfromtheviewpointofstudentsofdistancelearningcourses
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Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses

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