Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
Objective: Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | FA |
| Publicado: |
University of Tehran
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/912a4bda4540498d91cd19638ac0bf32 |
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| Sumario: | Objective: Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the organization. Unlike tangible resources, IRIB does not provide a specific list for intangible and intellectual resources. So, in this study, we decided to identify the organization's intellectual resources.Methods: This research was performed in three stages with a qualitative approach and using the Delphi ranking method. Participants were selected by the targeted sampling method, which included 27 people from two different groups; The first group consists of experienced managers and familiar with management at the highest levels of the organization The second group consists of experts and academics in the field of organizational and intellectual capital.Results: According to the research findings, the organization's intellectual capital includes manpower, archive, audience area, access to governance centers, Islamic culture, experience in crises, Radio and Television University, programmers, media coverage of the whole country and the history of Iran.Conclusion: This study showed that the intellectual capital of the Radio and Television Organization is scattered in a range of communication, human and structural capital, and the efficiency and effectiveness of the Radio and Television Organization depend on the proper and appropriate use of these funds. |
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