Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB

Objective: Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the...

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Autores principales:	Siavash Salavatian, Seyed Mahdi Sharifi, Arash Ghorbani
Formato:	article
Lenguaje:	FA
Publicado:	University of Tehran 2021
Materias:	irib. intellectual capital intangible assets media organization Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/912a4bda4540498d91cd19638ac0bf32
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spelling	oai:doaj.org-article:912a4bda4540498d91cd19638ac0bf322021-11-14T05:56:36ZIdentifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB2008-58772423-534210.22059/jipa.2020.304610.2760https://doaj.org/article/912a4bda4540498d91cd19638ac0bf322021-01-01T00:00:00Zhttps://jipa.ut.ac.ir/article_83025_73c07d8c513baafbb0635e88797c9813.pdfhttps://doaj.org/toc/2008-5877https://doaj.org/toc/2423-5342Objective: Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the organization. Unlike tangible resources, IRIB does not provide a specific list for intangible and intellectual resources. So, in this study, we decided to identify the organization's intellectual resources.Methods: This research was performed in three stages with a qualitative approach and using the Delphi ranking method. Participants were selected by the targeted sampling method, which included 27 people from two different groups; The first group consists of experienced managers and familiar with management at the highest levels of the organization The second group consists of experts and academics in the field of organizational and intellectual capital.Results: According to the research findings, the organization's intellectual capital includes manpower, archive, audience area, access to governance centers, Islamic culture, experience in crises, Radio and Television University, programmers, media coverage of the whole country and the history of Iran.Conclusion: This study showed that the intellectual capital of the Radio and Television Organization is scattered in a range of communication, human and structural capital, and the efficiency and effectiveness of the Radio and Television Organization depend on the proper and appropriate use of these funds.Siavash SalavatianSeyed Mahdi SharifiArash GhorbaniUniversity of Tehranarticleirib. intellectual capitalintangible assetsmedia organizationPolitical institutions and public administration (General)JF20-2112FAمدیریت دولتی, Vol 12, Iss 4, Pp 607-629 (2021)
institution	DOAJ
collection	DOAJ
language	FA
topic	irib. intellectual capital intangible assets media organization Political institutions and public administration (General) JF20-2112
spellingShingle	irib. intellectual capital intangible assets media organization Political institutions and public administration (General) JF20-2112 Siavash Salavatian Seyed Mahdi Sharifi Arash Ghorbani Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
description	Objective: Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the organization. Unlike tangible resources, IRIB does not provide a specific list for intangible and intellectual resources. So, in this study, we decided to identify the organization's intellectual resources.Methods: This research was performed in three stages with a qualitative approach and using the Delphi ranking method. Participants were selected by the targeted sampling method, which included 27 people from two different groups; The first group consists of experienced managers and familiar with management at the highest levels of the organization The second group consists of experts and academics in the field of organizational and intellectual capital.Results: According to the research findings, the organization's intellectual capital includes manpower, archive, audience area, access to governance centers, Islamic culture, experience in crises, Radio and Television University, programmers, media coverage of the whole country and the history of Iran.Conclusion: This study showed that the intellectual capital of the Radio and Television Organization is scattered in a range of communication, human and structural capital, and the efficiency and effectiveness of the Radio and Television Organization depend on the proper and appropriate use of these funds.
format	article
author	Siavash Salavatian Seyed Mahdi Sharifi Arash Ghorbani
author_facet	Siavash Salavatian Seyed Mahdi Sharifi Arash Ghorbani
author_sort	Siavash Salavatian
title	Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
title_short	Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
title_full	Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
title_fullStr	Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
title_full_unstemmed	Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB
title_sort	identifying and ranking the main intellectual capital in state media organizations: a case study of the irib
publisher	University of Tehran
publishDate	2021
url	https://doaj.org/article/912a4bda4540498d91cd19638ac0bf32
work_keys_str_mv	AT siavashsalavatian identifyingandrankingthemainintellectualcapitalinstatemediaorganizationsacasestudyoftheirib AT seyedmahdisharifi identifyingandrankingthemainintellectualcapitalinstatemediaorganizationsacasestudyoftheirib AT arashghorbani identifyingandrankingthemainintellectualcapitalinstatemediaorganizationsacasestudyoftheirib
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Identifying and ranking the main intellectual capital in state media organizations: A case study of the IRIB

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