SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW

Purpose – The present study aims to conduct a systematic literature review to und erstand how current social media studies have adopted theories, used research constructs, and developed conceptual frameworks. Design – The current study examined 149 articles on social media published in the top ei...

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Autores principales:	Xi Yu Leung, Jie Sun, Billy Bai
Formato:	article
Lenguaje:	EN
Publicado:	Faculty of tourism and hospitality management 2021
Materias:	social media ; causal chain framework antecedent moderator mediator outcome Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5
Acceso en línea:	https://doaj.org/article/916d7a3603ed4528bd6c3e4cdf7a915a
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spelling	oai:doaj.org-article:916d7a3603ed4528bd6c3e4cdf7a915a2021-11-05T07:39:10ZSOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW10.20867/thm.27.3.11330-75331847-3377https://doaj.org/article/916d7a3603ed4528bd6c3e4cdf7a915a2021-10-01T00:00:00Zhttps://thm.fthm.hr/images/issues/vol27no3/1_Leung_Sun_Baihttps://doaj.org/toc/1330-7533https://doaj.org/toc/1847-3377Purpose – The present study aims to conduct a systematic literature review to und erstand how current social media studies have adopted theories, used research constructs, and developed conceptual frameworks. Design – The current study examined 149 articles on social media published in the top eight hospitality and tourism journals between 2007 and 2017. Methodology – First, descriptive statistics were presented to show the status quo of theories and constructs used in social media-related articles. Second, three causal chain frameworks are developed based on the antecedent-moderator–mediator-outcome model. Findings – First, psychological theory is the predominant theory that has been applied to explain the behavior of social media users. Second, platform-related antecedents have been identified as the most prevalent antecedents. Third, consumer outcomes have attracted the most research interest. Fourth, only about half of the selected social media publications used moderators or mediators in their research models. Finally, there is a lack of cross-category causal relationships among the three causal chain frameworks. Originality – It is expected that the causal chain frameworks developed in this study will provide a research roadmap for academia as well as insights for the hospitality and tourism industry.Xi Yu LeungJie Sun Billy BaiFaculty of tourism and hospitality managementarticlesocial media; causal chain frameworkantecedentmoderatormediatoroutcomeHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5ENTourism and Hospitality Management, Vol 27, Iss 3, Pp 455-477 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media ; causal chain framework antecedent moderator mediator outcome Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5
spellingShingle	social media ; causal chain framework antecedent moderator mediator outcome Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Xi Yu Leung Jie Sun Billy Bai SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
description	Purpose – The present study aims to conduct a systematic literature review to und erstand how current social media studies have adopted theories, used research constructs, and developed conceptual frameworks. Design – The current study examined 149 articles on social media published in the top eight hospitality and tourism journals between 2007 and 2017. Methodology – First, descriptive statistics were presented to show the status quo of theories and constructs used in social media-related articles. Second, three causal chain frameworks are developed based on the antecedent-moderator–mediator-outcome model. Findings – First, psychological theory is the predominant theory that has been applied to explain the behavior of social media users. Second, platform-related antecedents have been identified as the most prevalent antecedents. Third, consumer outcomes have attracted the most research interest. Fourth, only about half of the selected social media publications used moderators or mediators in their research models. Finally, there is a lack of cross-category causal relationships among the three causal chain frameworks. Originality – It is expected that the causal chain frameworks developed in this study will provide a research roadmap for academia as well as insights for the hospitality and tourism industry.
format	article
author	Xi Yu Leung Jie Sun Billy Bai
author_facet	Xi Yu Leung Jie Sun Billy Bai
author_sort	Xi Yu Leung
title	SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
title_short	SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
title_full	SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
title_fullStr	SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
title_full_unstemmed	SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW
title_sort	social media research in hospitality and tourism: a causal chain framework of literature review
publisher	Faculty of tourism and hospitality management
publishDate	2021
url	https://doaj.org/article/916d7a3603ed4528bd6c3e4cdf7a915a
work_keys_str_mv	AT xiyuleung socialmediaresearchinhospitalityandtourismacausalchainframeworkofliteraturereview AT jiesun socialmediaresearchinhospitalityandtourismacausalchainframeworkofliteraturereview AT billybai socialmediaresearchinhospitalityandtourismacausalchainframeworkofliteraturereview
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SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW

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