ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU

ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU

<p><em>The results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand associati...

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Autores principales: Perys Laili Khodri Nasution, Khairina Khairina
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2018
Materias:
Management. Industrial management
HD28-70
Business
HF5001-6182
Acceso en línea:https://doaj.org/article/91742a78446f4bd686a61b4d8bea18df
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spelling oai:doaj.org-article:91742a78446f4bd686a61b4d8bea18df2021-11-05T05:03:35ZANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU1693-76192580-417010.30596/jimb.v15i1.971https://doaj.org/article/91742a78446f4bd686a61b4d8bea18df2018-07-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/971https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand association element is also included in both categories, and brand loyalty for Tupperware which include both categories / consumers loyal to Tupperware products and overall conclusions Tupperware brand has good equity in the views of respondents.</em></p><p><strong><em>Keywords:</em></strong><em> Brand Equity, Tupperware Products</em></p><p> </p>Perys Laili Khodri NasutionKhairina KhairinaUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 15, Iss 1 (2018)
institution DOAJ
collection DOAJ
language ID
topic Management. Industrial management
HD28-70
Business
HF5001-6182
spellingShingle Management. Industrial management
HD28-70
Business
HF5001-6182
Perys Laili Khodri Nasution
Khairina Khairina
ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
description <p><em>The results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand association element is also included in both categories, and brand loyalty for Tupperware which include both categories / consumers loyal to Tupperware products and overall conclusions Tupperware brand has good equity in the views of respondents.</em></p><p><strong><em>Keywords:</em></strong><em> Brand Equity, Tupperware Products</em></p><p> </p>
format article
author Perys Laili Khodri Nasution
Khairina Khairina
author_facet Perys Laili Khodri Nasution
Khairina Khairina
author_sort Perys Laili Khodri Nasution
title ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
title_short ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
title_full ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
title_fullStr ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
title_full_unstemmed ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
title_sort analisis ekuitas merek produk tupperware di kelurahan babura kecamatan medan baru
publisher Universitas Muhammadiyah Sumatera Utara
publishDate 2018
url https://doaj.org/article/91742a78446f4bd686a61b4d8bea18df
work_keys_str_mv AT peryslailikhodrinasution analisisekuitasmerekproduktupperwaredikelurahanbaburakecamatanmedanbaru
AT khairinakhairina analisisekuitasmerekproduktupperwaredikelurahanbaburakecamatanmedanbaru
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