BRICS Countries in Political Consciousness of Russian Citizens

The article analyzes the Russian citizens’ perceptions of BRICS countries. The authors focus on the cognitive, emotional, behavioral, and symbolic aspects characterizing BRICS countries in political consciousness of the Russians as well as common stereotypes, intentions, and associations. Since the...

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Autores principales:	S. Yu. Belokonev, T. V. Evgenieva, V. V. Titov, Z. R. Usmanova
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2019
Materias:	brics political consciousness political perception stereotypes image of the country implicit factors of perception emotional profile of perception International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/91a88563e709440fb0f24bae313a3436
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spelling	oai:doaj.org-article:91a88563e709440fb0f24bae313a34362021-11-23T14:50:41ZBRICS Countries in Political Consciousness of Russian Citizens2071-81602541-909910.24833/2071-8160-2019-3-66-111-130https://doaj.org/article/91a88563e709440fb0f24bae313a34362019-07-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/965https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The article analyzes the Russian citizens’ perceptions of BRICS countries. The authors focus on the cognitive, emotional, behavioral, and symbolic aspects characterizing BRICS countries in political consciousness of the Russians as well as common stereotypes, intentions, and associations. Since the Russian Federation has political and economic interests in cooperation with the BRICS countries, it is important to study representations of Brazil, India, China and South Africa in Russian consciousness and identify the possibilities of their transformation. Proceeding from the results of qualitative politico-sociological (a series of focused interviews) and politico-psychological (projective tests) studies held in 2016-2018 the authors conclude that the emotional component prevails in the structure of Russian citizens’ perception about of Brazil, India, China and South Africa. The image of China appears to be the most complicated and multidimensional, with the key elements being the “thousand-year history”, the “great culture” and the recognition of the geopolitical power of this state. The images of India and Brazil among the Russians have a significantly more amorphous character, but at the same time hold a moderately positive emotional connotation. The image of South Africa is the most fragmented, devoid of stable emotional valence and bright associations. It is remarkable that the perception of the BRICS countries by the majority of respondents is primarily influenced by implicit factors which manifest in appeal to stereotypes and associations (India – cinema, Brazil – football, etc.). Dynamic factors, determined by political agenda, play a minor role forming the images of the BRICS countries. A noticeable feature of their representation among the Russians is the blurring of the “image of due” and “image of the future”, as well as the minimal role of the political component (with exception of China). Therefore, it is necessary to change the information policy for the countries studied. In order to enhance the understanding of significance and relevance of cooperation with the BRICS states among the Russian citizens, it seems to be necessary 1) to build a positive image of political relations with them; 2) to cement an image of a “partner” and an “ally” in mass media, both on a rational and an unconscious level of political perception.S. Yu. BelokonevT. V. EvgenievaV. V. TitovZ. R. UsmanovaMGIMO University Pressarticlebricspolitical consciousnesspolitical perceptionstereotypesimage of the countryimplicit factors of perceptionemotional profile of perceptionInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 3(66), Pp 111-130 (2019)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	brics political consciousness political perception stereotypes image of the country implicit factors of perception emotional profile of perception International relations JZ2-6530
spellingShingle	brics political consciousness political perception stereotypes image of the country implicit factors of perception emotional profile of perception International relations JZ2-6530 S. Yu. Belokonev T. V. Evgenieva V. V. Titov Z. R. Usmanova BRICS Countries in Political Consciousness of Russian Citizens
description	The article analyzes the Russian citizens’ perceptions of BRICS countries. The authors focus on the cognitive, emotional, behavioral, and symbolic aspects characterizing BRICS countries in political consciousness of the Russians as well as common stereotypes, intentions, and associations. Since the Russian Federation has political and economic interests in cooperation with the BRICS countries, it is important to study representations of Brazil, India, China and South Africa in Russian consciousness and identify the possibilities of their transformation. Proceeding from the results of qualitative politico-sociological (a series of focused interviews) and politico-psychological (projective tests) studies held in 2016-2018 the authors conclude that the emotional component prevails in the structure of Russian citizens’ perception about of Brazil, India, China and South Africa. The image of China appears to be the most complicated and multidimensional, with the key elements being the “thousand-year history”, the “great culture” and the recognition of the geopolitical power of this state. The images of India and Brazil among the Russians have a significantly more amorphous character, but at the same time hold a moderately positive emotional connotation. The image of South Africa is the most fragmented, devoid of stable emotional valence and bright associations. It is remarkable that the perception of the BRICS countries by the majority of respondents is primarily influenced by implicit factors which manifest in appeal to stereotypes and associations (India – cinema, Brazil – football, etc.). Dynamic factors, determined by political agenda, play a minor role forming the images of the BRICS countries. A noticeable feature of their representation among the Russians is the blurring of the “image of due” and “image of the future”, as well as the minimal role of the political component (with exception of China). Therefore, it is necessary to change the information policy for the countries studied. In order to enhance the understanding of significance and relevance of cooperation with the BRICS states among the Russian citizens, it seems to be necessary 1) to build a positive image of political relations with them; 2) to cement an image of a “partner” and an “ally” in mass media, both on a rational and an unconscious level of political perception.
format	article
author	S. Yu. Belokonev T. V. Evgenieva V. V. Titov Z. R. Usmanova
author_facet	S. Yu. Belokonev T. V. Evgenieva V. V. Titov Z. R. Usmanova
author_sort	S. Yu. Belokonev
title	BRICS Countries in Political Consciousness of Russian Citizens
title_short	BRICS Countries in Political Consciousness of Russian Citizens
title_full	BRICS Countries in Political Consciousness of Russian Citizens
title_fullStr	BRICS Countries in Political Consciousness of Russian Citizens
title_full_unstemmed	BRICS Countries in Political Consciousness of Russian Citizens
title_sort	brics countries in political consciousness of russian citizens
publisher	MGIMO University Press
publishDate	2019
url	https://doaj.org/article/91a88563e709440fb0f24bae313a3436
work_keys_str_mv	AT syubelokonev bricscountriesinpoliticalconsciousnessofrussiancitizens AT tvevgenieva bricscountriesinpoliticalconsciousnessofrussiancitizens AT vvtitov bricscountriesinpoliticalconsciousnessofrussiancitizens AT zrusmanova bricscountriesinpoliticalconsciousnessofrussiancitizens
_version_	1718416662147891200

BRICS Countries in Political Consciousness of Russian Citizens

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