Weighty Words? Translating The Biggest Loser for European Audiences

First shown in the United States in 2004, The Biggest Loser is one of the most successful and enduring reality television shows. The format has been exported internationally, and domestic variants of the show remain extremely popular in many European countries. From a translation perspective, howev...

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Autor principal:	Antony Hoyte-West
Formato:	article
Lenguaje:	EN
Publicado:	University of Social Science 2020
Materias:	the biggest loser title translation reality television Social Sciences H Language and Literature P
Acceso en línea:	https://doaj.org/article/9314889070344de0817f6c87bfbb7c8c
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id	oai:doaj.org-article:9314889070344de0817f6c87bfbb7c8c
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spelling	oai:doaj.org-article:9314889070344de0817f6c87bfbb7c8c2021-12-02T08:36:10ZWeighty Words? Translating The Biggest Loser for European Audiencesdoi.org/10.36145/DoC2020.162450-0402https://doaj.org/article/9314889070344de0817f6c87bfbb7c8c2020-12-01T00:00:00Zhttp://dyskursy.san.edu.pl/abs/Dyskursy-1404.pdfhttps://doaj.org/toc/2450-0402First shown in the United States in 2004, The Biggest Loser is one of the most successful and enduring reality television shows. The format has been exported internationally, and domestic variants of the show remain extremely popular in many European countries. From a translation perspective, however, the title of the show provides a challenge, as the original English conveys not only the idea of losing weight, but also the oxymoronic notion of a ‘loser’ ironically being a winner. This contribution, therefore, provides an overview of the strategies used to deal with this issue through examination of the local titles given to The Biggest Loser in thirteen European countries. An initial analysis aimed to ascertain if the title had actually been translated into the local language, either fully or partially, taking into account associated cultural implications regarding English language proficiency. Subsequently, the titles were examined to see if aspects of the original were present, such as wordplay and the element of transformation. Finally, the titles were analysed to see if there were any common geographical or linguistic similarities between the various translation strategies.Antony Hoyte-WestUniversity of Social Sciencearticlethe biggest losertitletranslationreality televisionSocial SciencesHLanguage and LiteraturePENDyskursy o Kulturze, Vol 14, Pp 73-87 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	the biggest loser title translation reality television Social Sciences H Language and Literature P
spellingShingle	the biggest loser title translation reality television Social Sciences H Language and Literature P Antony Hoyte-West Weighty Words? Translating The Biggest Loser for European Audiences
description	First shown in the United States in 2004, The Biggest Loser is one of the most successful and enduring reality television shows. The format has been exported internationally, and domestic variants of the show remain extremely popular in many European countries. From a translation perspective, however, the title of the show provides a challenge, as the original English conveys not only the idea of losing weight, but also the oxymoronic notion of a ‘loser’ ironically being a winner. This contribution, therefore, provides an overview of the strategies used to deal with this issue through examination of the local titles given to The Biggest Loser in thirteen European countries. An initial analysis aimed to ascertain if the title had actually been translated into the local language, either fully or partially, taking into account associated cultural implications regarding English language proficiency. Subsequently, the titles were examined to see if aspects of the original were present, such as wordplay and the element of transformation. Finally, the titles were analysed to see if there were any common geographical or linguistic similarities between the various translation strategies.
format	article
author	Antony Hoyte-West
author_facet	Antony Hoyte-West
author_sort	Antony Hoyte-West
title	Weighty Words? Translating The Biggest Loser for European Audiences
title_short	Weighty Words? Translating The Biggest Loser for European Audiences
title_full	Weighty Words? Translating The Biggest Loser for European Audiences
title_fullStr	Weighty Words? Translating The Biggest Loser for European Audiences
title_full_unstemmed	Weighty Words? Translating The Biggest Loser for European Audiences
title_sort	weighty words? translating the biggest loser for european audiences
publisher	University of Social Science
publishDate	2020
url	https://doaj.org/article/9314889070344de0817f6c87bfbb7c8c
work_keys_str_mv	AT antonyhoytewest weightywordstranslatingthebiggestloserforeuropeanaudiences
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Weighty Words? Translating The Biggest Loser for European Audiences

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