TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE

Global popular culture, nowadays, becomes a field of ideological negotiation and struggle in context of health and beauty. Self and body as a display and a physical expression of self, build an order of discourse by various representation forms. Large number of sectors, mostly health, sports and cos...

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Autores principales: K. Oya PAKER, Onur O. Akşit
Formato: article
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/933c3066fc8c45f68d85babe1651ef1a
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spelling oai:doaj.org-article:933c3066fc8c45f68d85babe1651ef1a2021-11-24T09:21:08ZTRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE2148-416310.9761/JASSS275https://doaj.org/article/933c3066fc8c45f68d85babe1651ef1a2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=82621444_pakerkoya_ak%C5%9Fitonuro_553-571.pdf&key=26272https://doaj.org/toc/2148-4163Global popular culture, nowadays, becomes a field of ideological negotiation and struggle in context of health and beauty. Self and body as a display and a physical expression of self, build an order of discourse by various representation forms. Large number of sectors, mostly health, sports and cosmetics, become the founder sources of a new self and body discourse by putting ‘healthy life’ theme into the center of their fields of activity. In this study; reality, as an order of discourse constructed by fit body which is one of the common prototypes in popular culture, is examined in context of health and beauty discourse. Interpretative repertoires, which mean characteristic language constructs, expression and content patterns, are focused in the analysis. This self and body discourse which is confronted with popular magazines and newspapers is researched through four basic interpretative repertoires: (a) “scientific and rational approach to body”; (b) “body as a potential which is needed to be developed by interventions”; (c) “body as a work place, which needs care”; (d) “happiness and joy orientation”. Each one of the interpretative repertoires is connected with the discourse source, which could be named “healthy life and beauty” presenting explanations of what, why and how must be done to possess healthier and more beautiful body. Self and body discourse is explained and argued through interpretative repertoires in psycho-social and cultural context.K. Oya PAKEROnur O. AkşitFırat Universityarticlepopular culture, fit body, technoscienceSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 5, Iss 14, Pp 553-571 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic popular culture, fit body, techno
science
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle popular culture, fit body, techno
science
Social Sciences
H
Social sciences (General)
H1-99
K. Oya PAKER
Onur O. Akşit
TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
description Global popular culture, nowadays, becomes a field of ideological negotiation and struggle in context of health and beauty. Self and body as a display and a physical expression of self, build an order of discourse by various representation forms. Large number of sectors, mostly health, sports and cosmetics, become the founder sources of a new self and body discourse by putting ‘healthy life’ theme into the center of their fields of activity. In this study; reality, as an order of discourse constructed by fit body which is one of the common prototypes in popular culture, is examined in context of health and beauty discourse. Interpretative repertoires, which mean characteristic language constructs, expression and content patterns, are focused in the analysis. This self and body discourse which is confronted with popular magazines and newspapers is researched through four basic interpretative repertoires: (a) “scientific and rational approach to body”; (b) “body as a potential which is needed to be developed by interventions”; (c) “body as a work place, which needs care”; (d) “happiness and joy orientation”. Each one of the interpretative repertoires is connected with the discourse source, which could be named “healthy life and beauty” presenting explanations of what, why and how must be done to possess healthier and more beautiful body. Self and body discourse is explained and argued through interpretative repertoires in psycho-social and cultural context.
format article
author K. Oya PAKER
Onur O. Akşit
author_facet K. Oya PAKER
Onur O. Akşit
author_sort K. Oya PAKER
title TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
title_short TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
title_full TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
title_fullStr TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
title_full_unstemmed TRANSFORMATION OF BODY AND CONSTRUCTION OF TECHNO-SCIENTIFIC BEAUTY IN POPULAR CULTURE
title_sort transformation of body and construction of techno-scientific beauty in popular culture
publisher Fırat University
publishDate 2019
url https://doaj.org/article/933c3066fc8c45f68d85babe1651ef1a
work_keys_str_mv AT koyapaker transformationofbodyandconstructionoftechnoscientificbeautyinpopularculture
AT onuroaksit transformationofbodyandconstructionoftechnoscientificbeautyinpopularculture
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