“Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication

The article presents results of a study on the dynamics between Donald Trump’s use of terms that relate COVID-19 to China and news media publications concerning this use. Qualitative content analysis with elements of discourse analysis was conducted to 1) describe the case as a type of populist disc...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Robin Kurilla
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://doaj.org/article/93ca99eca4a94b11835433e02dc24a4c
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
id oai:doaj.org-article:93ca99eca4a94b11835433e02dc24a4c
record_format dspace
spelling oai:doaj.org-article:93ca99eca4a94b11835433e02dc24a4c2021-12-01T18:35:15Z“Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication2297-900X10.3389/fcomm.2021.624643https://doaj.org/article/93ca99eca4a94b11835433e02dc24a4c2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fcomm.2021.624643/fullhttps://doaj.org/toc/2297-900XThe article presents results of a study on the dynamics between Donald Trump’s use of terms that relate COVID-19 to China and news media publications concerning this use. Qualitative content analysis with elements of discourse analysis was conducted to 1) describe the case as a type of populist discourse on COVID-19, and 2) illustrate the following hypotheses with the help of empirical material: 1) News media and the dynamics of political communication based on the difference of friend and enemy help legitimizing populist claims and directing public attention toward them while feeding into a narrative of a diffuse category of threats that creates objects of angst and thereby enhances social cohesion. 2) With resources derived from popular culture, populists exploit the culture of political correctness, which is facilitated through the ascription of authenticity. The hypotheses emerged in the course of organizing and preliminarily examining the data collected for an ongoing broader study on populist communication and its repercussions in different public spheres in view of the following assumptions: 1) Political communication is guided by the distinction of friend and enemy. 2) In populist communication, this distinction appears as the difference of ‘the people’ and allegedly corrupt elites, including news media. 3) Angst enhances social cohesion among the audiences of populist speakers directly or mediated by fear. 4) Populist communication is more likely to produce a type of fear that populists benefit from when it depicts the elite as a diffuse category composed of various interlinked enemies. Trump’s contextualized use of the following terms in the time period between March 13 and September 15, 2020, was examined: China flu, China plague, China virus, Chinese plague, Chinese flu, Chinese virus, Wuhan virus, and Kung flu. 38 speeches from Trump’s election campaign or rallies, 28 talks at presidential events or meetings, 47 interviews, 37 press conferences, 35 tweets and seven re-tweets as well as selected news media responses were subjected to analysis. The case has been successfully described as a type of populist discourse on COVID-19 and both hypotheses have been illustrated with empirical material.Robin KurillaFrontiers Media S.A.articlepopular cultureauthenticityChina virusCOVID-19friend vs. enemyfearCommunication. Mass mediaP87-96ENFrontiers in Communication, Vol 6 (2021)
institution DOAJ
collection DOAJ
language EN
topic popular culture
authenticity
China virus
COVID-19
friend vs. enemy
fear
Communication. Mass media
P87-96
spellingShingle popular culture
authenticity
China virus
COVID-19
friend vs. enemy
fear
Communication. Mass media
P87-96
Robin Kurilla
“Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
description The article presents results of a study on the dynamics between Donald Trump’s use of terms that relate COVID-19 to China and news media publications concerning this use. Qualitative content analysis with elements of discourse analysis was conducted to 1) describe the case as a type of populist discourse on COVID-19, and 2) illustrate the following hypotheses with the help of empirical material: 1) News media and the dynamics of political communication based on the difference of friend and enemy help legitimizing populist claims and directing public attention toward them while feeding into a narrative of a diffuse category of threats that creates objects of angst and thereby enhances social cohesion. 2) With resources derived from popular culture, populists exploit the culture of political correctness, which is facilitated through the ascription of authenticity. The hypotheses emerged in the course of organizing and preliminarily examining the data collected for an ongoing broader study on populist communication and its repercussions in different public spheres in view of the following assumptions: 1) Political communication is guided by the distinction of friend and enemy. 2) In populist communication, this distinction appears as the difference of ‘the people’ and allegedly corrupt elites, including news media. 3) Angst enhances social cohesion among the audiences of populist speakers directly or mediated by fear. 4) Populist communication is more likely to produce a type of fear that populists benefit from when it depicts the elite as a diffuse category composed of various interlinked enemies. Trump’s contextualized use of the following terms in the time period between March 13 and September 15, 2020, was examined: China flu, China plague, China virus, Chinese plague, Chinese flu, Chinese virus, Wuhan virus, and Kung flu. 38 speeches from Trump’s election campaign or rallies, 28 talks at presidential events or meetings, 47 interviews, 37 press conferences, 35 tweets and seven re-tweets as well as selected news media responses were subjected to analysis. The case has been successfully described as a type of populist discourse on COVID-19 and both hypotheses have been illustrated with empirical material.
format article
author Robin Kurilla
author_facet Robin Kurilla
author_sort Robin Kurilla
title “Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
title_short “Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
title_full “Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
title_fullStr “Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
title_full_unstemmed “Kung Flu”—The Dynamics of Fear, Popular Culture, and Authenticity in the Anatomy of Populist Communication
title_sort “kung flu”—the dynamics of fear, popular culture, and authenticity in the anatomy of populist communication
publisher Frontiers Media S.A.
publishDate 2021
url https://doaj.org/article/93ca99eca4a94b11835433e02dc24a4c
work_keys_str_mv AT robinkurilla kungfluthedynamicsoffearpopularcultureandauthenticityintheanatomyofpopulistcommunication
_version_ 1718404706386051072