Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising

Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotio...

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Autores principales:	Andrea Seberíni, Miroslava Tokovska
Formato:	article
Lenguaje:	EN IT PL
Publicado:	Cardinal Stefan Wyszynski University Press 2021
Materias:	COVID-19 social media advertising internet digital advertising Environmental sciences GE1-350 Ecology QH540-549.5 Philosophy (General) B1-5802
Acceso en línea:	https://doaj.org/article/93f782eb206b41438f0ed0745a040b60
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spelling	oai:doaj.org-article:93f782eb206b41438f0ed0745a040b602021-11-07T20:53:58ZImpact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising10.21697/seb.2021.19.3.061733-1218https://doaj.org/article/93f782eb206b41438f0ed0745a040b602021-10-01T00:00:00Zhttps://czasopisma.uksw.edu.pl/index.php/seb/article/view/9150https://doaj.org/toc/1733-1218 Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotion plays an important role within the marketing mix, as its aim is to draw the attention of potential buyers. The main purpose of this study is to find out how social media, especially advertising, changed its content during the COVID-19 pandemic. A questionnaire was distributed among respondents by means of social media. This way we included representatives of each age category trying to resemble, as closely as possible, the Slovak market. From among the randomly selected participants (social media users), 135 respondents completed the questionnaire. As for the impact of the COVID-19 pandemic, in terms of advertising, we found out that there had been a certain change. According to the answers of our respondents, the changes related to the content of advertisements, the motives used, their narratives, offered products or services, or the combination of all the above. Consumers noticed an increased amount of COVID-19 related products such as face masks, disinfectants, etc. Andrea SeberíniMiroslava TokovskaCardinal Stefan Wyszynski University PressarticleCOVID-19social mediaadvertisinginternetdigital advertisingEnvironmental sciencesGE1-350EcologyQH540-549.5Philosophy (General)B1-5802ENITPLStudia Ecologiae et Bioethicae, Vol 19, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN IT PL
topic	COVID-19 social media advertising internet digital advertising Environmental sciences GE1-350 Ecology QH540-549.5 Philosophy (General) B1-5802
spellingShingle	COVID-19 social media advertising internet digital advertising Environmental sciences GE1-350 Ecology QH540-549.5 Philosophy (General) B1-5802 Andrea Seberíni Miroslava Tokovska Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
description	Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotion plays an important role within the marketing mix, as its aim is to draw the attention of potential buyers. The main purpose of this study is to find out how social media, especially advertising, changed its content during the COVID-19 pandemic. A questionnaire was distributed among respondents by means of social media. This way we included representatives of each age category trying to resemble, as closely as possible, the Slovak market. From among the randomly selected participants (social media users), 135 respondents completed the questionnaire. As for the impact of the COVID-19 pandemic, in terms of advertising, we found out that there had been a certain change. According to the answers of our respondents, the changes related to the content of advertisements, the motives used, their narratives, offered products or services, or the combination of all the above. Consumers noticed an increased amount of COVID-19 related products such as face masks, disinfectants, etc.
format	article
author	Andrea Seberíni Miroslava Tokovska
author_facet	Andrea Seberíni Miroslava Tokovska
author_sort	Andrea Seberíni
title	Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
title_short	Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
title_full	Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
title_fullStr	Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
title_full_unstemmed	Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
title_sort	impact of the covid-19 pandemic on changing the content of social media advertising
publisher	Cardinal Stefan Wyszynski University Press
publishDate	2021
url	https://doaj.org/article/93f782eb206b41438f0ed0745a040b60
work_keys_str_mv	AT andreaseberini impactofthecovid19pandemiconchangingthecontentofsocialmediaadvertising AT miroslavatokovska impactofthecovid19pandemiconchangingthecontentofsocialmediaadvertising
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Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising

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