Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising
Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotio...
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Autores principales: | Andrea Seberíni, Miroslava Tokovska |
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Formato: | article |
Lenguaje: | EN IT PL |
Publicado: |
Cardinal Stefan Wyszynski University Press
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/93f782eb206b41438f0ed0745a040b60 |
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