Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising

Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotio...

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Autores principales: Andrea Seberíni, Miroslava Tokovska
Formato: article
Lenguaje:EN
IT
PL
Publicado: Cardinal Stefan Wyszynski University Press 2021
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Acceso en línea:https://doaj.org/article/93f782eb206b41438f0ed0745a040b60
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