¡Que la fuerza te acompañe! Culturismo y cultura popular

This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products f...

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Autor principal: Beatriz Ferrús Antón
Formato: article
Lenguaje:CA
EN
ES
EU
FR
GL
IT
PT
Publicado: Universitat de Barcelona 2005
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Acceso en línea:https://doaj.org/article/94454c6626e84f0ea1b4ed8c14e338e9
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Sumario:This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products for instructors, in order to investigate the bond between body and popular culture in a post-Hiroshima and post-clonation World.