O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA

This research seeks to answer the following question: how is the promotion of social marketing through the actions of social responsibility of an Educational Foundation? The general aim of this paper is to study how the actions of social responsibility in social projects...

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Autores principales:	Marcus Vinicius de Oliveira Brasil, Fabiana Pinto de Almeida Bizarria, Mônica Mota Tassigny, Randal Martins Pompeu, Francisco Correia de Oliveira
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2015
Materias:	social marketing social responsibility educational foundation social projects Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/9448c96261a54822a1af5d61f1d00931
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id	oai:doaj.org-article:9448c96261a54822a1af5d61f1d00931
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spelling	oai:doaj.org-article:9448c96261a54822a1af5d61f1d009312021-11-11T15:49:46ZO MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA1983-4535https://doaj.org/article/9448c96261a54822a1af5d61f1d009312015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319338455006https://doaj.org/toc/1983-4535This research seeks to answer the following question: how is the promotion of social marketing through the actions of social responsibility of an Educational Foundation? The general aim of this paper is to study how the actions of social responsibility in social projects of an Educational Foundation are linked to social marketing. It is established the assumption that the actions of social responsibility of an Educational Foundation are related to social marketing. This research is a single case study, whi ch are studied eight social projects. The selection criterion of the interviews was intentional. The technique used was content analysis and was also performed a bibliographic and documentary research. The results demonstrate that these projects promote so cial inclusion and common good in the fight for human rights, through values such as solidarity, environmental ethics and altruism, and involve family and humanized care. Social responsibility projects are guided by the practice of social marketing in th e university.Marcus Vinicius de Oliveira BrasilFabiana Pinto de Almeida BizarriaMônica Mota TassignyRandal Martins PompeuFrancisco Correia de OliveiraUniversidade Federal de Santa Catarinaarticlesocial marketingsocial responsibilityeducational foundationsocial projectsEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 8, Iss 2, Pp 113-133 (2015)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	social marketing social responsibility educational foundation social projects Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	social marketing social responsibility educational foundation social projects Education (General) L7-991 Special aspects of education LC8-6691 Marcus Vinicius de Oliveira Brasil Fabiana Pinto de Almeida Bizarria Mônica Mota Tassigny Randal Martins Pompeu Francisco Correia de Oliveira O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
description	This research seeks to answer the following question: how is the promotion of social marketing through the actions of social responsibility of an Educational Foundation? The general aim of this paper is to study how the actions of social responsibility in social projects of an Educational Foundation are linked to social marketing. It is established the assumption that the actions of social responsibility of an Educational Foundation are related to social marketing. This research is a single case study, whi ch are studied eight social projects. The selection criterion of the interviews was intentional. The technique used was content analysis and was also performed a bibliographic and documentary research. The results demonstrate that these projects promote so cial inclusion and common good in the fight for human rights, through values such as solidarity, environmental ethics and altruism, and involve family and humanized care. Social responsibility projects are guided by the practice of social marketing in th e university.
format	article
author	Marcus Vinicius de Oliveira Brasil Fabiana Pinto de Almeida Bizarria Mônica Mota Tassigny Randal Martins Pompeu Francisco Correia de Oliveira
author_facet	Marcus Vinicius de Oliveira Brasil Fabiana Pinto de Almeida Bizarria Mônica Mota Tassigny Randal Martins Pompeu Francisco Correia de Oliveira
author_sort	Marcus Vinicius de Oliveira Brasil
title	O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
title_short	O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
title_full	O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
title_fullStr	O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
title_full_unstemmed	O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA
title_sort	o marketing social em projetos de responsabilidade social universitária
publisher	Universidade Federal de Santa Catarina
publishDate	2015
url	https://doaj.org/article/9448c96261a54822a1af5d61f1d00931
work_keys_str_mv	AT marcusviniciusdeoliveirabrasil omarketingsocialemprojetosderesponsabilidadesocialuniversitaria AT fabianapintodealmeidabizarria omarketingsocialemprojetosderesponsabilidadesocialuniversitaria AT monicamotatassigny omarketingsocialemprojetosderesponsabilidadesocialuniversitaria AT randalmartinspompeu omarketingsocialemprojetosderesponsabilidadesocialuniversitaria AT franciscocorreiadeoliveira omarketingsocialemprojetosderesponsabilidadesocialuniversitaria
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O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA

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