O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA

This research seeks to answer the following question: how is the promotion of social marketing through the actions of social responsibility of an Educational Foundation? The general aim of this paper is to study how the actions of social responsibility in social projects...

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Autores principales: Marcus Vinicius de Oliveira Brasil, Fabiana Pinto de Almeida Bizarria, Mônica Mota Tassigny, Randal Martins Pompeu, Francisco Correia de Oliveira
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2015
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Acceso en línea:https://doaj.org/article/9448c96261a54822a1af5d61f1d00931
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