Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan

Mountain area is one of the most important modern tourist attractions, and unique mountain landscapes are highly appealing to millennials. Millennials post their travel photos and comments on social media, and these media messages can positively influence other millennials’ travel motivations. To fu...

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Autores principales:	Keying Ding, Mian Yang, Shixian Luo
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	Western Sichuan Plateau Mountain Areas millennials mountain tourism social media data landscape preference Agriculture S
Acceso en línea:	https://doaj.org/article/9455d29209d04aeaa7d8d7a697d8d233
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id	oai:doaj.org-article:9455d29209d04aeaa7d8d7a697d8d233
record_format	dspace
spelling	oai:doaj.org-article:9455d29209d04aeaa7d8d7a697d8d2332021-11-25T18:09:56ZMountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan10.3390/land101112462073-445Xhttps://doaj.org/article/9455d29209d04aeaa7d8d7a697d8d2332021-11-01T00:00:00Zhttps://www.mdpi.com/2073-445X/10/11/1246https://doaj.org/toc/2073-445XMountain area is one of the most important modern tourist attractions, and unique mountain landscapes are highly appealing to millennials. Millennials post their travel photos and comments on social media, and these media messages can positively influence other millennials’ travel motivations. To fully understand the attraction of mountain tourist destinations to millennials, this study analyzed their landscape preferences using images posted on social media. As a case study, we analyzed the landscape resources in Western Sichuan Plateau Mountain Areas (WSPMA). We found that differences in genders, modes of transportation, and travel patterns of the millennials influenced their preferences for mountain landscapes. Our results broaden the current knowledge on mountain tourism from the perspective of millennials through social media data. Moreover, studying the landscape resources in WSPMA can facilitate the analysis of regional advantages. This will ultimately enhance tourism publicity and integrate various resources for tourism management and planning in more targeted and attractive ways.Keying DingMian YangShixian LuoMDPI AGarticleWestern Sichuan Plateau Mountain Areasmillennialsmountain tourismsocial media datalandscape preferenceAgricultureSENLand, Vol 10, Iss 1246, p 1246 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Western Sichuan Plateau Mountain Areas millennials mountain tourism social media data landscape preference Agriculture S
spellingShingle	Western Sichuan Plateau Mountain Areas millennials mountain tourism social media data landscape preference Agriculture S Keying Ding Mian Yang Shixian Luo Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
description	Mountain area is one of the most important modern tourist attractions, and unique mountain landscapes are highly appealing to millennials. Millennials post their travel photos and comments on social media, and these media messages can positively influence other millennials’ travel motivations. To fully understand the attraction of mountain tourist destinations to millennials, this study analyzed their landscape preferences using images posted on social media. As a case study, we analyzed the landscape resources in Western Sichuan Plateau Mountain Areas (WSPMA). We found that differences in genders, modes of transportation, and travel patterns of the millennials influenced their preferences for mountain landscapes. Our results broaden the current knowledge on mountain tourism from the perspective of millennials through social media data. Moreover, studying the landscape resources in WSPMA can facilitate the analysis of regional advantages. This will ultimately enhance tourism publicity and integrate various resources for tourism management and planning in more targeted and attractive ways.
format	article
author	Keying Ding Mian Yang Shixian Luo
author_facet	Keying Ding Mian Yang Shixian Luo
author_sort	Keying Ding
title	Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
title_short	Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
title_full	Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
title_fullStr	Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
title_full_unstemmed	Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan
title_sort	mountain landscape preferences of millennials based on social media data: a case study on western sichuan
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/9455d29209d04aeaa7d8d7a697d8d233
work_keys_str_mv	AT keyingding mountainlandscapepreferencesofmillennialsbasedonsocialmediadataacasestudyonwesternsichuan AT mianyang mountainlandscapepreferencesofmillennialsbasedonsocialmediadataacasestudyonwesternsichuan AT shixianluo mountainlandscapepreferencesofmillennialsbasedonsocialmediadataacasestudyonwesternsichuan
_version_	1718411572841283584

Mountain Landscape Preferences of Millennials Based on Social Media Data: A Case Study on Western Sichuan

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