THE EFFECT OF BRANDS' FACEBOOK COMMUNICATIONS ON THE BRAND ATTITUDES AND PURCHASE INTENTIONS OF CONSUMERS
As technology develops, new opportunities emerge for brands. Social media and social network sites became an effective way of conveying messages, receiving feedback and interacting with target audiences for brands. It became a necessity for brands to be a part of social network sites. On the other h...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/948fbce178634491a66edc4a4ae25ae2 |
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