A Model for the Evaluation of Radio Advertisements for the Sale of Timber Products
Timber companies must continually strive to improve or at least maintain their market share. There are several methods to achieve this, and advertising is one of them. When timber companies make decisions about advertising, many of them choose radio advertising instead of television advertising, bec...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
University of Zagreb, Faculty of Forestry and Wood Technology
2015
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/94c52b2a55a54b60909adfbfc6e9bf81 |
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