Magazine Cover as Multimodal Text

A cover of a journal is considered as a sample of multimodal text. A theoretical review of the scientific literature devoted to the study of multimodality in the framework of linguistics is given. Definitions of the concept of “multimodality” are given. The article clarifies the terminology, compare...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	O. A. Blinova
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2019
Materias:	magazine discourse multimodal text poly-code text creolized text journalistic style Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/9564ad79d3d74729b1c373d2db34c455
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:9564ad79d3d74729b1c373d2db34c455
record_format	dspace
spelling	oai:doaj.org-article:9564ad79d3d74729b1c373d2db34c4552021-12-02T07:58:07ZMagazine Cover as Multimodal Text2225-756X2227-129510.24224/2227-1295-2019-5-9-24https://doaj.org/article/9564ad79d3d74729b1c373d2db34c4552019-05-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1141https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295A cover of a journal is considered as a sample of multimodal text. A theoretical review of the scientific literature devoted to the study of multimodality in the framework of linguistics is given. Definitions of the concept of “multimodality” are given. The article clarifies the terminology, compares the usage of the terms multimodal , polycode , creolized text in modern linguistics. Special attention is paid to the peculiarities of a magazine cover as an independent genre. Classifications of cover types depending on the ratio of verbal and graphic components are considered. A brief review of approaches to the study of multimodal text is made. The expediency of applying system-functional and sociocognitive approaches to the analysis of the material is substantiated. The results of comparative analysis of magazine covers are presented. A magazine cover is considered as a multimodal text, i.e. a complex of verbal and visual components. In this case, the verbal component can be represented both explicitly and implicitly, that is, compressed. It is shown that the mechanism of interpretation of the semantic load of a cover can be read by recipient in two ways: either on the basis of a combination of verbal and visual information, or due to the actualization of compressed verbal component with the help of the visual component. The novelty of the study is seen in the demonstration that an image with an implied (compressed) verbal component can be a multimodal text.O. A. BlinovaTsentr nauchnykh i obrazovatelnykh proektovarticlemagazine discoursemultimodal textpoly-code textcreolized textjournalistic styleSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 5, Pp 9-24 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	magazine discourse multimodal text poly-code text creolized text journalistic style Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	magazine discourse multimodal text poly-code text creolized text journalistic style Slavic languages. Baltic languages. Albanian languages PG1-9665 O. A. Blinova Magazine Cover as Multimodal Text
description	A cover of a journal is considered as a sample of multimodal text. A theoretical review of the scientific literature devoted to the study of multimodality in the framework of linguistics is given. Definitions of the concept of “multimodality” are given. The article clarifies the terminology, compares the usage of the terms multimodal , polycode , creolized text in modern linguistics. Special attention is paid to the peculiarities of a magazine cover as an independent genre. Classifications of cover types depending on the ratio of verbal and graphic components are considered. A brief review of approaches to the study of multimodal text is made. The expediency of applying system-functional and sociocognitive approaches to the analysis of the material is substantiated. The results of comparative analysis of magazine covers are presented. A magazine cover is considered as a multimodal text, i.e. a complex of verbal and visual components. In this case, the verbal component can be represented both explicitly and implicitly, that is, compressed. It is shown that the mechanism of interpretation of the semantic load of a cover can be read by recipient in two ways: either on the basis of a combination of verbal and visual information, or due to the actualization of compressed verbal component with the help of the visual component. The novelty of the study is seen in the demonstration that an image with an implied (compressed) verbal component can be a multimodal text.
format	article
author	O. A. Blinova
author_facet	O. A. Blinova
author_sort	O. A. Blinova
title	Magazine Cover as Multimodal Text
title_short	Magazine Cover as Multimodal Text
title_full	Magazine Cover as Multimodal Text
title_fullStr	Magazine Cover as Multimodal Text
title_full_unstemmed	Magazine Cover as Multimodal Text
title_sort	magazine cover as multimodal text
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2019
url	https://doaj.org/article/9564ad79d3d74729b1c373d2db34c455
work_keys_str_mv	AT oablinova magazinecoverasmultimodaltext
_version_	1718398928757456896

Magazine Cover as Multimodal Text

Ejemplares similares