Impact of logo wear on provider perception of patient

Patient’s appearance affects provider perception of patients and subsequent provider behavior. Based on anecdotal information, it was hypothesized that wearing a health organization’s brand would result in a more positive perception of a patient by providers and subsequently a better patient experie...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Bill Gombeski
Formato:	article
Lenguaje:	EN
Publicado:	The Beryl Institute 2016
Materias:	brand patient experience patient interaction medical center logo patient attractiveness patient satisfaction training of physicians and front line staff Medicine (General) R5-920 Public aspects of medicine RA1-1270
Acceso en línea:	https://doaj.org/article/957766ce83a74f8a8b03513eb177d4aa
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:957766ce83a74f8a8b03513eb177d4aa
record_format	dspace
spelling	oai:doaj.org-article:957766ce83a74f8a8b03513eb177d4aa2021-11-15T04:21:38ZImpact of logo wear on provider perception of patient2372-0247https://doaj.org/article/957766ce83a74f8a8b03513eb177d4aa2016-04-01T00:00:00Zhttps://pxjournal.org/journal/vol3/iss1/14https://doaj.org/toc/2372-0247Patient’s appearance affects provider perception of patients and subsequent provider behavior. Based on anecdotal information, it was hypothesized that wearing a health organization’s brand would result in a more positive perception of a patient by providers and subsequently a better patient experience. A study of 121 individuals with patient contact was conducted. Using photos of patients with and without a health care brand on their shirts, study subjects rated the attractiveness and willingness to engage with photos of patients. Patients with a Mayo brand and UK HealthCare brand showed some significant positive attractiveness over the same patient without the brand. Wearing a health organization brand may increase a patient’s attractiveness. However, no differences in provider behavior were noted. Unexpectedly providers as a group viewed some patients significantly less desirable than others and indicated it would affect the amount of time they would spend and information they would share with a patient. Health care organizations need to regularly reinforce to their providers and front line staff, the human tendency to provide lower quality service and of care to less attractive or desirable patients.Bill GombeskiThe Beryl Institutearticlebrandpatient experiencepatient interactionmedical center logopatient attractivenesspatient satisfactiontraining of physicians and front line staffMedicine (General)R5-920Public aspects of medicineRA1-1270ENPatient Experience Journal (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	brand patient experience patient interaction medical center logo patient attractiveness patient satisfaction training of physicians and front line staff Medicine (General) R5-920 Public aspects of medicine RA1-1270
spellingShingle	brand patient experience patient interaction medical center logo patient attractiveness patient satisfaction training of physicians and front line staff Medicine (General) R5-920 Public aspects of medicine RA1-1270 Bill Gombeski Impact of logo wear on provider perception of patient
description	Patient’s appearance affects provider perception of patients and subsequent provider behavior. Based on anecdotal information, it was hypothesized that wearing a health organization’s brand would result in a more positive perception of a patient by providers and subsequently a better patient experience. A study of 121 individuals with patient contact was conducted. Using photos of patients with and without a health care brand on their shirts, study subjects rated the attractiveness and willingness to engage with photos of patients. Patients with a Mayo brand and UK HealthCare brand showed some significant positive attractiveness over the same patient without the brand. Wearing a health organization brand may increase a patient’s attractiveness. However, no differences in provider behavior were noted. Unexpectedly providers as a group viewed some patients significantly less desirable than others and indicated it would affect the amount of time they would spend and information they would share with a patient. Health care organizations need to regularly reinforce to their providers and front line staff, the human tendency to provide lower quality service and of care to less attractive or desirable patients.
format	article
author	Bill Gombeski
author_facet	Bill Gombeski
author_sort	Bill Gombeski
title	Impact of logo wear on provider perception of patient
title_short	Impact of logo wear on provider perception of patient
title_full	Impact of logo wear on provider perception of patient
title_fullStr	Impact of logo wear on provider perception of patient
title_full_unstemmed	Impact of logo wear on provider perception of patient
title_sort	impact of logo wear on provider perception of patient
publisher	The Beryl Institute
publishDate	2016
url	https://doaj.org/article/957766ce83a74f8a8b03513eb177d4aa
work_keys_str_mv	AT billgombeski impactoflogowearonproviderperceptionofpatient
_version_	1718428881789124608

Impact of logo wear on provider perception of patient

Ejemplares similares