Impact of logo wear on provider perception of patient

Patient’s appearance affects provider perception of patients and subsequent provider behavior. Based on anecdotal information, it was hypothesized that wearing a health organization’s brand would result in a more positive perception of a patient by providers and subsequently a better patient experie...

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Autor principal: Bill Gombeski
Formato: article
Lenguaje:EN
Publicado: The Beryl Institute 2016
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Acceso en línea:https://doaj.org/article/957766ce83a74f8a8b03513eb177d4aa
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