ANALYSIS OF THE BEHAVIOR OF RUSSIAN CONSUMERS OF PARFY-MEASURES AND COSMETICS

The article describes the results of a marketing research of a network of perfumery and cosmetics stores. The purpose of this work was the description of the results of a survey of customers of perfumery and cosmetics shops, which help to clarify the marketing policy of a chain of stores. In conduct...

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Autores principales: Maria Petrovna Prokhorova, Svetlana Viktorovna Bulganina, Anastasiya Evgenevna Bulganina, Ksenia Vladimirovna Belousova
Formato: article
Lenguaje:EN
RU
Publicado: Science and Innovation Center Publishing House 2019
Materias:
Law
K
H
Acceso en línea:https://doaj.org/article/95801e39c2aa487b933d0089f2795edd
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