ANALYSIS OF THE BEHAVIOR OF RUSSIAN CONSUMERS OF PARFY-MEASURES AND COSMETICS
The article describes the results of a marketing research of a network of perfumery and cosmetics stores. The purpose of this work was the description of the results of a survey of customers of perfumery and cosmetics shops, which help to clarify the marketing policy of a chain of stores. In conduct...
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Autores principales: | Maria Petrovna Prokhorova, Svetlana Viktorovna Bulganina, Anastasiya Evgenevna Bulganina, Ksenia Vladimirovna Belousova |
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Formato: | article |
Lenguaje: | EN RU |
Publicado: |
Science and Innovation Center Publishing House
2019
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Materias: | |
Acceso en línea: | https://doaj.org/article/95801e39c2aa487b933d0089f2795edd |
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