Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo

According to Milliken and Shaw (2012) a surge in illegal rhino poaching in South Africa since 2006 was linked to increasing demand for rhino horn in Vietnam. This article examines one of the key frames, the ‘Voodoo Wildlife Parts’ (VWP) frame, which Environmental Non-Government Organisations (ENGOs...

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Autor principal:	Michael Scott Smith
Formato:	article
Lenguaje:	EN
Publicado:	Asia Pacific Network 2018
Materias:	environmental non-government organisations (ENGOs) framing illegal wildlife trade (IWT) news framing rhino South Africa Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
Acceso en línea:	https://doaj.org/article/95914f1856d44eebbb0f09b6ac441837
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id	oai:doaj.org-article:95914f1856d44eebbb0f09b6ac441837
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spelling	oai:doaj.org-article:95914f1856d44eebbb0f09b6ac4418372021-12-02T08:57:09ZFraming rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo10.24135/pjr.v24i2.4031023-94992324-2035https://doaj.org/article/95914f1856d44eebbb0f09b6ac4418372018-11-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/403https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035 According to Milliken and Shaw (2012) a surge in illegal rhino poaching in South Africa since 2006 was linked to increasing demand for rhino horn in Vietnam. This article examines one of the key frames, the ‘Voodoo Wildlife Parts’ (VWP) frame, which Environmental Non-Government Organisations (ENGOs) in Vietnam have been using in rhino horn demand reduction media campaigns. The VWP frame emerged from the findings of a research project that investigated the news frames present in the media outputs of seven ENGOs, both local and international, opposing the Illegal Wildlife Trade (IWT) in Vietnam. This article will briefly outline the four frames that emerged from that research, then discuss the two subthemes of the VWP frame and its scientific basis and the nature of the feedback from journalists and the public that influenced the frame’s production. Michael Scott SmithAsia Pacific Networkarticleenvironmental non-government organisations (ENGOs)framingillegal wildlife trade (IWT)news framingrhinoSouth AfricaCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 24, Iss 2 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	environmental non-government organisations (ENGOs) framing illegal wildlife trade (IWT) news framing rhino South Africa Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650
spellingShingle	environmental non-government organisations (ENGOs) framing illegal wildlife trade (IWT) news framing rhino South Africa Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650 Michael Scott Smith Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
description	According to Milliken and Shaw (2012) a surge in illegal rhino poaching in South Africa since 2006 was linked to increasing demand for rhino horn in Vietnam. This article examines one of the key frames, the ‘Voodoo Wildlife Parts’ (VWP) frame, which Environmental Non-Government Organisations (ENGOs) in Vietnam have been using in rhino horn demand reduction media campaigns. The VWP frame emerged from the findings of a research project that investigated the news frames present in the media outputs of seven ENGOs, both local and international, opposing the Illegal Wildlife Trade (IWT) in Vietnam. This article will briefly outline the four frames that emerged from that research, then discuss the two subthemes of the VWP frame and its scientific basis and the nature of the feedback from journalists and the public that influenced the frame’s production.
format	article
author	Michael Scott Smith
author_facet	Michael Scott Smith
author_sort	Michael Scott Smith
title	Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
title_short	Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
title_full	Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
title_fullStr	Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
title_full_unstemmed	Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
title_sort	framing rhino horn demand reduction in vietnam: dismissing medical use as voodoo
publisher	Asia Pacific Network
publishDate	2018
url	https://doaj.org/article/95914f1856d44eebbb0f09b6ac441837
work_keys_str_mv	AT michaelscottsmith framingrhinohorndemandreductioninvietnamdismissingmedicaluseasvoodoo
_version_	1718398317735444480

Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo

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