Constructing media reality with an agenda in mind

In the world of virtual reality, it becomes quite difficult for the recipient of information to understand how much the image he uses, created in media reality, corresponds to the phenomenon of social reality, of which it is a reflection. The construction of media reality in the media is of particul...

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Autor principal: О. N. Goryacheva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
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Acceso en línea:https://doaj.org/article/959f71220690483299502e6be1956faa
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spelling oai:doaj.org-article:959f71220690483299502e6be1956faa2021-12-03T07:43:37ZConstructing media reality with an agenda in mind1816-42772686-841510.26425/1816-4277-2021-9-151-155https://doaj.org/article/959f71220690483299502e6be1956faa2021-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/3104https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In the world of virtual reality, it becomes quite difficult for the recipient of information to understand how much the image he uses, created in media reality, corresponds to the phenomenon of social reality, of which it is a reflection. The construction of media reality in the media is of particular interest for research in the field of sociology, cultural studies, psychology, linguistics, advertising, PR. The study of the genesis of media reality in the paradigm of mass media is the basis for identifying the main trends in the development of communication science. Of interest is the interdependence of the agenda and the means of influencing consumers of information used in the media. The relevance of the work is associated with the understanding that the construction of media reality turns into a media process. The allocation of priority information in the media stream becomes problematic: the consciousness of the recipient is significantly overloaded the individual does not have time to analyze the information received, but only gives him a superficial emotional assessment. The article analyses mass media materials that reflect the agenda and affect the construction of media reality. The practical significance of the study of the potential of mass media in the construction of media reality is to identify priority topics for the agenda of publications that affect the consumer of information content.О. N. GoryachevaPublishing House of the State University of Managementarticlemass mediaagendamedia realitysocietycommunicationmedia imagemanipulationinformationjournalismpsychology of perceptionSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 151-155 (2021)
institution DOAJ
collection DOAJ
language RU
topic mass media
agenda
media reality
society
communication
media image
manipulation
information
journalism
psychology of perception
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle mass media
agenda
media reality
society
communication
media image
manipulation
information
journalism
psychology of perception
Sociology (General)
HM401-1281
Economics as a science
HB71-74
О. N. Goryacheva
Constructing media reality with an agenda in mind
description In the world of virtual reality, it becomes quite difficult for the recipient of information to understand how much the image he uses, created in media reality, corresponds to the phenomenon of social reality, of which it is a reflection. The construction of media reality in the media is of particular interest for research in the field of sociology, cultural studies, psychology, linguistics, advertising, PR. The study of the genesis of media reality in the paradigm of mass media is the basis for identifying the main trends in the development of communication science. Of interest is the interdependence of the agenda and the means of influencing consumers of information used in the media. The relevance of the work is associated with the understanding that the construction of media reality turns into a media process. The allocation of priority information in the media stream becomes problematic: the consciousness of the recipient is significantly overloaded the individual does not have time to analyze the information received, but only gives him a superficial emotional assessment. The article analyses mass media materials that reflect the agenda and affect the construction of media reality. The practical significance of the study of the potential of mass media in the construction of media reality is to identify priority topics for the agenda of publications that affect the consumer of information content.
format article
author О. N. Goryacheva
author_facet О. N. Goryacheva
author_sort О. N. Goryacheva
title Constructing media reality with an agenda in mind
title_short Constructing media reality with an agenda in mind
title_full Constructing media reality with an agenda in mind
title_fullStr Constructing media reality with an agenda in mind
title_full_unstemmed Constructing media reality with an agenda in mind
title_sort constructing media reality with an agenda in mind
publisher Publishing House of the State University of Management
publishDate 2021
url https://doaj.org/article/959f71220690483299502e6be1956faa
work_keys_str_mv AT ongoryacheva constructingmediarealitywithanagendainmind
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