APA (7th ed.) Citation

Wali, A. F., Uduma, I. A., & Wright, L. T. (2016). Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study. Taylor & Francis Group.

Chicago Style (17th ed.) Citation

Wali, Andy Fred, Idika Awa Uduma, and Len Tiu Wright. Customer Relationship Management (CRM) Experiences of Business-to-Business (B2B) Marketing Firms: A Qualitative Study. Taylor & Francis Group, 2016.

MLA (8th ed.) Citation

Wali, Andy Fred, et al. Customer Relationship Management (CRM) Experiences of Business-to-Business (B2B) Marketing Firms: A Qualitative Study. Taylor & Francis Group, 2016.