Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry

The paper presents a case study in which a potential investor wanted to invest into a furniture store in the part of the Republic of Croatia named Dalmatia. In four Dalmatian counties (Split, Zadar, Šibenik and Dubrovnik counties), 220 randomly selected persons (180 answered) were asked by telephone...

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Autores principales:	Motik Darko, Šegotić Ksenija, Jazbec Anamarija
Formato:	article
Lenguaje:	EN
Publicado:	University of Zagreb, Faculty of Forestry and Wood Technology 2010
Materias:	market research furniture multi-criteria decision making AHP model Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/9629cfce20e647f3b7d8f5727167022a
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id	oai:doaj.org-article:9629cfce20e647f3b7d8f5727167022a
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spelling	oai:doaj.org-article:9629cfce20e647f3b7d8f5727167022a2021-12-02T00:17:40ZApplication of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry0012-67721847-1153https://doaj.org/article/9629cfce20e647f3b7d8f5727167022a2010-06-01T00:00:00Zhttp://hrcak.srce.hr/file/81891https://doaj.org/toc/0012-6772https://doaj.org/toc/1847-1153The paper presents a case study in which a potential investor wanted to invest into a furniture store in the part of the Republic of Croatia named Dalmatia. In four Dalmatian counties (Split, Zadar, Šibenik and Dubrovnik counties), 220 randomly selected persons (180 answered) were asked by telephone what kind of furniture they would like to buy in the next two years and how much they were prepared to pay for the purchase. Based on the results of a consumer survey, fi ve possible alternatives (product lines) were selected and the priorities determined, i.e. which product line was the most profi table taking into account criteria of successful business operations using the multi-criteria model.Motik DarkoŠegotić KsenijaJazbec AnamarijaUniversity of Zagreb, Faculty of Forestry and Wood Technologyarticlemarket researchfurnituremulti-criteria decision makingAHP modelForestrySD1-669.5ENDrvna Industrija, Vol 61, Iss 2, Pp 83-87 (2010)
institution	DOAJ
collection	DOAJ
language	EN
topic	market research furniture multi-criteria decision making AHP model Forestry SD1-669.5
spellingShingle	market research furniture multi-criteria decision making AHP model Forestry SD1-669.5 Motik Darko Šegotić Ksenija Jazbec Anamarija Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
description	The paper presents a case study in which a potential investor wanted to invest into a furniture store in the part of the Republic of Croatia named Dalmatia. In four Dalmatian counties (Split, Zadar, Šibenik and Dubrovnik counties), 220 randomly selected persons (180 answered) were asked by telephone what kind of furniture they would like to buy in the next two years and how much they were prepared to pay for the purchase. Based on the results of a consumer survey, fi ve possible alternatives (product lines) were selected and the priorities determined, i.e. which product line was the most profi table taking into account criteria of successful business operations using the multi-criteria model.
format	article
author	Motik Darko Šegotić Ksenija Jazbec Anamarija
author_facet	Motik Darko Šegotić Ksenija Jazbec Anamarija
author_sort	Motik Darko
title	Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
title_short	Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
title_full	Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
title_fullStr	Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
title_full_unstemmed	Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry
title_sort	application of ahp model and survey results in deciding on a product line in furniture industry
publisher	University of Zagreb, Faculty of Forestry and Wood Technology
publishDate	2010
url	https://doaj.org/article/9629cfce20e647f3b7d8f5727167022a
work_keys_str_mv	AT motikdarko applicationofahpmodelandsurveyresultsindecidingonaproductlineinfurnitureindustry AT segoticksenija applicationofahpmodelandsurveyresultsindecidingonaproductlineinfurnitureindustry AT jazbecanamarija applicationofahpmodelandsurveyresultsindecidingonaproductlineinfurnitureindustry
_version_	1718403816277147648

Application of AHP Model and Survey Results in Deciding on a Product Line in Furniture Industry

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