Customer Engagement with Universities’ Social Media after COVID-19: EaP Countries Case

The current research aims at analyzing the social media activity of the universities in EaP countries. During the COVID-19 pandemic, universities had to transfer their education processes and enrollment campaigns online. University management had to introduce new tools for communication and interact...

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Autores principales: Chala Nina, Pichyk Kateryna, Voropai Olga, Bilovodska Olena
Formato: article
Lenguaje:EN
FR
Publicado: EDP Sciences 2021
Materias:
H
Acceso en línea:https://doaj.org/article/96a0d04570c84dc7851200bcc9329a47
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